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Selling a product through the usage of an athlete or team is considered blank .
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- Why is direct marketing successful even though some consumers may not like it?How can marketers respond to the criticism that marketing creates false wants and encourages materialism?How would you adopt all the elements of the process for engaging in sport marketing (known as the sport marketing framework) to improve upon the marketing of the local sport entity?
- What is the difference between a target public and target market?Have you ever encountered a marketing campaign that you considered unethical? What must marketers do to be sure their actions and deliverables are ethical? What are the consequences of unethical behavior?Which of the following are considered examples of spectator sport products. Club membership fees Licensed team products Game Tickets State Farm Insurance