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International Marketing is best defined by the following statement (choose the most accurate answer)   Question 20 options:   a)  The act of marketing across borders.   b)  Marketing between countries and within each country.   c)  Identifying, understanding and satisfying global customer needs better than the competition.   d)  Coordinating marketing activities   e)  It is a task of responding to the uncontrollable factors in a Form's environment, while manipulating the controllable factors.   f)  All of the above

International Marketing is best defined by the following statement (choose the most accurate answer)   Question 20 options:   a)  The act of marketing across borders.   b)  Marketing between countries and within each country.   c)  Identifying, understanding and satisfying global customer needs better than the competition.   d)  Coordinating marketing activities   e)  It is a task of responding to the uncontrollable factors in a Form's environment, while manipulating the controllable factors.   f)  All of the above

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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International Marketing is best defined by the following statement (choose the most accurate answer)

 

Question 20 options:

 

a) 

The act of marketing across borders.
 

b) 

Marketing between countries and within each country.
 

c) 

Identifying, understanding and satisfying global customer needs better than the competition.
 

d) 

Coordinating marketing activities
 

e) 

It is a task of responding to the uncontrollable factors in a Form's environment, while manipulating the controllable factors.
 

f) 

All of the above
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