Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Question
International Marketing is best defined by the following statement (choose the most accurate answer)
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- Choose the most accurate definition of the "Political Environment" in which International Marketing needs to operate: Question 15 options: a) Country's or region's ability to produce a product at lower cost in terms of real resources than another country. b) Political Environment consists of any national or international political factors (that is, factors derived from government sector) that can affect operations of a business in any foreign market. c) Nation's right to govern itself without outside interference. d) Possibility that actions or policies by a government may adversely affect Firm's operations and profits.arrow_forwardA company is sensitive to the different preferences in different national markets. This encourages it to adopt the ________ strategy. A) international B) national C) localization D) global E) Transnationalarrow_forwardPresent the important differences between international marketing plan (export marketing) and local or domestic marketing plan? Explain your answer? maximum 12 lines please minimum 10 lines course: export of servicesarrow_forward
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