Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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How do market forces influence media coverage?

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The market structure also includes different competition levels among the firms and how they operate to influence the industry decision.

The key forces like technology, globalization, responsibility towards society, and customer satisfaction have a crucial role to play in today’s market.

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