Revise the following sentences to emphasize the perspective of the audience and the “you” view. Because we take pride in our national policy of selling name brands at discount prices, we can allow store credit but we cannot give cash refunds on returned merchandise.

According to the textbook, which of the following statements about advertising is (are) correct?   (x) In differentiated product markets that are characterized by advertising, evidence suggests that markets are more efficient in these markets than those that prohibit advertising.   (y) Defenders of advertising would argue that advertising conveys useful information to potential consumers about style, design, taste, prices, location and/or existence of new products.   (z) Critics of markets that are characterized by firms that sell "brand" name products argue that brand names encourage consumers to pay more for branded products that are not distinguishable from generic products.

Which of the following is true regarding the application of consumer behavior principles to a company's achievement of its sustainability objectives? -Companies should consider sustainability in the development of products, but should always emphasize the more functional features of the product in its promotion strategy -Companies should only consider incorporating sustainability-related features into product design if these do not substantially raise the price of the product -The final stage in the consumer decision process is the purchase decision made by the consumer -Because sustainability-related factors are unfamiliar to many consumers, purchase decisions that had been routine can become more high-involvement in nature

Why might even well known global companies such as General Motors and Microsoft pay large sums of money to use popular songs in their commercials? Discuss the role of music in advertising. Give appropriate Ethiopian based examples to justify your answers

In 3–5 sentences, identify what this advertisement is trying to convince the viewer to do and analyze how the author uses images, words, and colors to achieve their purpose.

Explain under what conditions a marketer might believe that an advertising execution involving mere exposure might effectively cause consumers to “learn” to like a product. How would a researcher test to see whether the mere exposure effect held for brand logos?

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3. You are working as a marketing consultant for a new start-up. The company seeks to establish a successful marketing strategy for their upcoming product launch. In this context, distinguish between the Marketing Mix and the Promotional Mix, and elaborate on the elements of the Promotional Mix and how they can be effectively utilized to promote the new product. Provide real-world examples to support your explanations.

Sales promotions should not be the singular tool for a promotional campaign because Group of answer choices all sales promotions have legal time limit restrictions to prevent unfair trade practices. gains from sales promotion are often temporary and sales drop off when it ends. sales promotions are too costly and soon become a financial liability. sales promotions are traditionally handled by outside firms and not the manufacturer, which often results in a significant loss of profit. consumers obtain an inflated impression of a product’s actual value or worth.

Revise the following sentence to emphasize the perspective of the audience and the “you” view. Our warranty goes into effect only when we have received the product’s registration card from the purchaser.