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paragraph, explain why you think your advertising example is effective in hitting its mark, using the criteria listed above to substantiate your case. There is no requirement in this discussion for you to post a written reply to your fellow classmates, but do take the time to review the variety of advertisements that have been shared

paragraph, explain why you think your advertising example is effective in hitting its mark, using the criteria listed above to substantiate your case. There is no requirement in this discussion for you to post a written reply to your fellow classmates, but do take the time to review the variety of advertisements that have been shared

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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What Makes a Good Advertisement?

  • It's promotional.
  • It's persuasive.
  • It's part of an overall marketing strategy.
  • It's targeted.
  • It's an investment.
  • It's original.
  • It's creative.
  • It's consistent.

Consider some of the following qualities that make for a strong ad:

  • Make 'em laugh. If people come away from your ad laughing, that's a positive association with your company. ...
  • Keep it simple. ...
  • Stay positive. ...
  • Be relatable. ...
  • Conversational. ...
  • Make it memorable. ...
  • Thought-provoking. ...
  • Create an emotional connection.

    ou'll need to post a video link to your best / favorite advertisement for a product or service. Then, in a short paragraph, explain why you think your advertising example is effective in hitting its mark, using the criteria listed above to substantiate your case.

    There is no requirement in this discussion for you to post a written reply to your fellow classmates, but do take the time to review the variety of advertisements that have been shared.

 

 

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