Review the various types of data, metrics, and date definitions related to the STAR reports Define the different breakdowns for segmentation data. What type of data is not displayed on a STAR report? Identify difference between North America and Non-North America STAR reports. What do you think are the most important pages in a monthly STAR report. Create a possible procedure and order of steps to review a monthly STAR report. Describe the pages that compare the subject hotel to industry data and explain the value of this comparison. Describe the pages that compare the subject hotel to the comp set. What are all the various metrics that can be analyzed? Describe the response pages and the values of this information. Describe how a hotel that is performing well (beating their comp set) can use the STAR report to look for areas of improvement. Describe how a hotel that is significantly underperforming its comp set (being beaten) can use the STAR report to improve their performance. Describe the segmentation and additional revenue pages in a monthly STAR report and how they could be
Review the various types of data, metrics, and date definitions related to the STAR reports Define the different breakdowns for segmentation data. What type of data is not displayed on a STAR report? Identify difference between North America and Non-North America STAR reports. What do you think are the most important pages in a monthly STAR report. Create a possible procedure and order of steps to review a monthly STAR report. Describe the pages that compare the subject hotel to industry data and explain the value of this comparison. Describe the pages that compare the subject hotel to the comp set. What are all the various metrics that can be analyzed? Describe the response pages and the values of this information. Describe how a hotel that is performing well (beating their comp set) can use the STAR report to look for areas of improvement. Describe how a hotel that is significantly underperforming its comp set (being beaten) can use the STAR report to improve their performance. Describe the segmentation and additional revenue pages in a monthly STAR report and how they could be
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
Problem 17DRQ: Under what conditions might a firm use multiple forecasting methods?
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Question
- Review the various types of data, metrics, and date definitions related to the STAR reports
- Define the different breakdowns for segmentation data.
- What type of data is not displayed on a STAR report?
- Identify difference between North America and Non-North America STAR reports.
- What do you think are the most important pages in a monthly STAR report.
- Create a possible procedure and order of steps to review a monthly STAR report.
- Describe the pages that compare the subject hotel to industry data and explain the value of this comparison.
- Describe the pages that compare the subject hotel to the comp set. What are all the various metrics that can be analyzed?
- Describe the response pages and the values of this information.
- Describe how a hotel that is performing well (beating their comp set) can use the STAR report to look for areas of improvement.
- Describe how a hotel that is significantly underperforming its comp set (being beaten) can use the STAR report to improve their performance.
- Describe the segmentation and additional revenue pages in a monthly STAR report and how they could be
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