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- 2) Describe the primary (main) target market for “The Running Room” using 3 valid segmentation variables. (3 valid points of descriptionExplaining 4. various criteria for selecting the Arima model (include advantages/disadvantages) And write the reference2) Describe the primary (main) target market for “The RUNNING ROOM” using 3 valid segmentation variables. (3 valid points of description x 1 mark each = 3 marks) RUNNING ROOM
- Describe how do you go about segmenting themarket in a florist shop?3 What are the characteristics (e.g., age, income, edu- cation) of the target market customers for the follow- ing products or services? (a) National Geographic magazine, (b) Chobani Greek Yogurt, (c) New York Giants football team, and (d) Facebook.Give one (1) real life application of Correlation then explain Why. BoldItalicUnderline
- What is the term used to describe the ways consumers may be grouped based on differences in their purchasing behaviors? Question 4 options: 1) Core customer identification 2) Market segmentation 3) Purchase group focus 4) Consumer analysisName and describe the four major sets of variables that might be used in segmenting consumer markets. Which segmenting variable(s) do you think Bata is using?What are the two primary factors that are difficult to estimate theinitial market size?