2. Determine what method is to be used in segmenting the products. Examples of Segmentation Methods used in Reasons why choosing the segmenting method 1. Hotels and Restaurants 2. Villages, Climate/winter 3. Personality attitude, interest 4. Marital status, occupation 5. Spending and Consumption habit

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter10: Marketing Research
Section10.5: Technology In Marketing Research
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Methods that can be used to segment - Geographic Segmentation - Demographic Segmentation - Psychographic Segmentation - Behavioral Segmentation
2. Determine what method is to be used in segmenting the products.
Examples of Segmentation
Methods used in
Reasons why choosing the
segmenting
method
1. Hotels and Restaurants
2. Villages, Climate/winter
3. Personality attitude, interest
4. Marital status, occupation
5. Spending and Consumption habit
Transcribed Image Text:2. Determine what method is to be used in segmenting the products. Examples of Segmentation Methods used in Reasons why choosing the segmenting method 1. Hotels and Restaurants 2. Villages, Climate/winter 3. Personality attitude, interest 4. Marital status, occupation 5. Spending and Consumption habit
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