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Of the four categories of segmentation variables, which
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- Pantene makes many kinds of shampoos in order to offer good products for people with different types of hair. However, Pantene Classic shampoo is advertised so that it can be used with all types of hair. When advertising Pantene Classic shampoo to all potential buyers, Pantene seems to be following a market targeting strategy. Select one: a Micromarketing (local or individual marketing) b. Differentiated (segmented) marketing c. Concentrated (niche) marketing d. Undifferentiated (mass) marketingWhat firm uses urgency as a basis for segmentation and discuss how such firm implemented such segmentation basis. What firm uses location as a basis for segmentation and describe how such firm benefited from such segmentation strategy. What firm uses lifestyle as a basis of consumer market segmentation and discuss how the firm is benefited from such segmentation strategy.Using the full spectrum of segmentation variables, describe how Virgin America segments and targets the market for airline services.
- Think of a specific company or organization that uses various types ofpromotional material to market its offerings. The web, magazine ads,newspaper ads, catalogs, newspaper inserts, direct-mail pieces, andflyers might all be sources for a variety of promotional materials. Locatetwo or three promotional pieces for the company and use them as abasis to analyze the segments being targeted. Describe the methodsused for segmenting the market reflected in these materials, anddescribe characteristics of the target market according to the materials.Be sure to include a copy of all the materials used in the analysis.How does the channel captain idea differ among corporate, administered, and contractual vertical marketing systems with particular reference to the use of the different forms of influence available to firms?How does the channel captain idea differ among corporate, administered, and contractual vertical marketing systems with particular reference to the use of the different forms of influence available to firms?Describe what you understand by market segmentation and why it is important to carryout segmentation for fire angels? What bases can you segment a market for a product like an umbrella? Discuss how you can measure effectiveness of a market segment that angels wouldwish to target?
- When asked to name a brand of sports drink, most people will answer Gatorade, and some will respond with POWERade. But people with diabetes who still need to replenish electrolytes lost during activity or illness cannot drink these sports drinks because they are high in sugar. To plug this market gap, Wederman Beverages has developed FastCrack, which contains no sugar. What form of segmentation has Wederman followed to identify and reach this market?Discuss Segmentation, targeting, and positioning (STP) for the Ebay company.Can you identify specific companies, other than the examples already mentioned, that practice the different types of segmentation just discussed?
- This is the basic Marketing Plan in Business please relate to Tourism Destination. • Define your target audience: Determine who your ideal customer is by analyzing demographic information such as age, gender, income, and location. • Conduct market research: Conduct research on your industry, competitors, and market trends. This will help you identify opportunities and challenges and determine how to position your brand. • Set goals and objectives: Determine what you want to achieve with your marketing plan, such as increasing sales or building brand awareness. • Develop a unique value proposition: Develop a clear and compelling message that differentiates your brand from competitors and resonates with your target audience. Determine your marketing mix: Decide which marketing channels and tactics will best reach your target audience, such as social media, email marketing, or advertising. • Create a budget: Determine how much you are willing to spend on marketing and allocate resources…Explain the basic method of segmentation. What sets it different from paging? What does the term "compaction" mean?How has the competitor of Walmart, TARGET use market segmentation? Such as geographic, demographic, psychographic, and/or behavioral segmentation please explain not the definition, why is it that TARGET use some or all segmentations?