Please no written by hand solutions Question One: True or FalseAssignment-21. General economic indicators relating to product demand2. Most marketing studies include data of presents level of domestic production3. Present level of exports by volume and value (F.O.B)4. Marketing research consists mainly in the analysis of supply5. An investment project mustn't be developed.6. Financial and economic analyses have difference features.7. Financial analysis uses market prices to check the balance of investment andsustainability of project.8. Financial and economic analyses also differ in their treatment of internal effect.9. Phase (1) in project cycle is investment10. The process of preparation in each stage is opportunity and pre-feasibility only11. Types of support studies is market, output, location, technology and equipment12. The advantages of distribution through wholesaler's channel are to acceptslarge commodity only13. Distribution channels are the chain connecting producers and end-users14. The internal analysis has to refer to all corporate areas15. The first step in competitor's analysis is the project situation16. The analysis should in principle concentrate on the life cycle of the subsector

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Answered: Question One: True or False 1. General…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Q-2. Explain, giving reasons and examples, which is more important in business studies, applied or basic research.
QUESTION TWO One major reason for undertaking marketing research is to identify market opportunities. Once the research is complete, the company must measure and forecast the size, growth, and profit potential of each market opportunity. With regards to the above information examine how demand can be estimated in a market.
This question is related to the STP process: Segmentation, targeting and positioning.Q.1 Explain the terms Segmentation, targeting and positioning. Q 2 Briefly describe the following in relation to Mr Price clothing:• Describe two demographic variables used by Mr Price clothing.• Describe the targeting strategy approach by Mr Price clothing• Describe the positioning method adopted by Mr Price clothing.
QUESTION 37 Which is identified as the foundation for the marketing plan? a. Target market segmentation b. Value proposition development c. Market research d. Market plan development Why are failure rates for new products debatable? a. Failure rates are high b. Failure rate has a defined inclusive definition c. The market is always changing d. Failure rate is not clearly defined
1. List a few reasons why firms are not always in close touch with their market environments. (Short answer)
QUESTION 1:Market segmentation entails a deliberate attempt to identify markets (customers) with homogeneous needs to serve profitably. Based on this understanding, explain to the Management of Ultimate Concrete Products (UCP);a. Five (5) practical reasons why the company should segment their market b. Two (2) target marketing strategies UCP can adopt to create value for its customersc. One (1) positioning strategy that UCP can adopt to attract customers QUESTION 2:MTN Ghana operates different business portfolios in the mobile telephony market. As a consultant to MTN Ghana,a. Categorise the portfolios into four (4) Strategic Business Units (SBU) using a standardised model b. Briefly explain the characteristics of each of the SBUs in terms of relative market share and industry (market) growth rate to the management of MTN Ghana
Q3(b). Noting the accomplishments of Mr. John Francois as a successful businessman, who is seeking to expand/grow the business, he may need to consider segmenting the products offered into strategic business units (SBUs). As the Consultant, you are required to advise Mr. Francois and his Management Team about the most appropriate model that could be used. How would you advise Mr. Francois and his Management Team so that they understand clearly how to use the most appropriate model for growing the business?
QUESTION 16 On the portfolio analysis, a firm O a. formulates a short-term marketing plan O b. assesses its strengths and weaknesses O C. performs a SWOT analysis O d. assesses the effectiveness of its varlous channel Intermediaries O e. assesses the attractiveness of its varlous SBUS after distinguishing the key businesses that make up the firm. QUESTIODLA
Question 1 (i) What are the 5 components of the COSO framework? A. Risk assessment, control environment, control activities, information and communication, monitoringB. Control environment, risk assessment, control activities, information and communication, monitoring.C. Control activities, monitoring, information and communication, control environment monitoringD. Control activities, control environment, risk assessment, monitoring, information and communication (ii) An opinion which is given by the auditor when the financial statements give a true and fair view except for a particular matter, which the auditor explains is called:A. An adverse opinionB. An unmodified opinionC. A qualified opinionD. A disclaimer opinion (iii) Which of the following is NOT a reason why linking reward to performance may not solve remuneration problems?A. Unsuitable measures of performance may be selected B. Many performance measures are based on the short term resultsC. Remuneration systems are normally…
Q.1 A research in studying a factors contributing to consumer satisfaction indicates that the level of services quality by the company, sales promotion strategies, product features and pricing strategies will influence consumer satisfaction. Based on the situation; c) Describe TWO (2) research objectives. d) Identify THREE (3) research hypotheses.
Question 2 You plan to launch a small business to supplement your income. You believe that despite the economic challenges associated with Covid-19, there are several opportunities to start new business and have decided to start a fruit and vegetable delivery service business. Your friend cautions you against the idea because there are several existing and new entrants to this market. You value the opinion of your friend, and immediately set about doing a competitor analysis. Applying the theory that you have learned to your planned business by demonstrating the steps and considerations associated with competitor analysis.
Marketing FINAL REIVEW QUESTION ONLY ANS NEED ...BUT Right Answer please ....... NO EXPLANIATIO QUESTION 21 The company Macy's, due to the demand collapse caused by the coronavirus disruption in 2020 but also due to facing intense competition by Amazon, has decided to shut down 50 of their stores by 2027. The question of how many stores and where to close in 2023 is part of Macy's a. strategic plan b. long term plan c. tactical plan - implementation of strategic plan d. promotion strategy QUESTION 22 A European chocolate praline manufacturer, trying to enter the NYC market, decides to open with just one initial store instead of 10 stores. This is an example of a. Trend Analysis b. Market test c. Surveys of buyer intentions d. Delphi Technique QUESTION 23 Examining and analyzing the breakfast cereal industry characteristics, we can identify it as operating like a(n) a.…

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