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Unlike even-numbered prices, odd-numbered prices:​   Question 42 options:   a)  ​have elastic demand.   b)  ​connote a bargain.   c)  ​are used for "prestige" items.   d)  ​make consumers feel they are paying a higher price for a product.

Unlike even-numbered prices, odd-numbered prices:​   Question 42 options:   a)  ​have elastic demand.   b)  ​connote a bargain.   c)  ​are used for "prestige" items.   d)  ​make consumers feel they are paying a higher price for a product.

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Unlike even-numbered prices, odd-numbered prices:​
 

Question 42 options:

 

a) 
​have elastic demand.
 

b) 
​connote a bargain.
 

c) 
​are used for "prestige" items.
 

d) 
​make consumers feel they are paying a higher price for a product.
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