QUESTION 1: Market segmentation entails a deliberate attempt to identify markets (customers) with homogeneous needs to serve profitably. Based on this understanding, explain to the Management of Ultimate Concrete Products (UCP); a. Five (5) practical reasons why the company should segment their market b. Two (2) target marketing strategies UCP can adopt to create value for its customers c. One (1) positioning strategy that UCP can adopt to attract customers
QUESTION 1:
Market segmentation entails a deliberate attempt to identify markets (customers) with
homogeneous needs to serve profitably. Based on this understanding, explain to the
Management of Ultimate Concrete Products (UCP);
a. Five (5) practical reasons why the company should segment their market
b. Two (2) target marketing strategies UCP can adopt to create value for its customers
c. One (1) positioning strategy that UCP can adopt to attract customers
QUESTION 2:
MTN Ghana operates different business portfolios in the mobile telephony market. As a
consultant to MTN Ghana,
a. Categorise the portfolios into four (4) Strategic Business Units (SBU) using a
standardised model
b. Briefly explain the characteristics of each of the SBUs in terms of relative market share
and industry (market) growth rate to the management of MTN Ghana
Step by step
Solved in 5 steps
