Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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How do you explain the role that SWOT analysis has in strategic marketing and how to use different strategic tools such as the Ansoff matrix in strategic market planning?

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Step 1: Define strategic marketing
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Step 2: Explain the role of SWOT analysis in strategic marketing
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Step 3: Explain how Ansoff matrix helps in strategic market planning
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