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How do you explain the role that SWOT analysis has in strategic marketing and how to use different strategic tools such as the Ansoff matrix in strategic market planning

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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How do you explain the role that SWOT analysis has in strategic marketing and how to use different strategic tools such as the Ansoff matrix in strategic market planning?

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