How do you explain the role that SWOT analysis has in strategic marketing and how to use different strategic tools such as the Ansoff matrix in strategic market planning

Principles of Management
OER 2019th Edition
ISBN:9780998625768
Author:OpenStax
Publisher:OpenStax
Chapter8: Strategic Analysis: Understanding A Firm’s Competitive Environment
Section: Chapter Questions
Problem 1CRQ: Why do managers use strategic analysis?
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How do you explain the role that SWOT analysis has in strategic marketing and how to use different strategic tools such as the Ansoff matrix in strategic market planning?

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