By how much did Netflix raise its prices in early 2019? How is Netflix justifying its price increase to customers? At what price point do you believe Netflix would begin to see an actual decline in subscribers if it continued to raise prices? What type of marketing research do you think Netflix conducted prior to finalizing the price increase? In your view, will this price increase help Netflix to maintain its competitive advantage in the streaming video market?
By how much did Netflix raise its prices in early 2019? How is Netflix justifying its price increase to customers? At what price point do you believe Netflix would begin to see an actual decline in subscribers if it continued to raise prices? What type of marketing research do you think Netflix conducted prior to finalizing the price increase? In your view, will this price increase help Netflix to maintain its competitive advantage in the streaming video market?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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- By how much did Netflix raise its prices in early 2019?
- How is Netflix justifying its price increase to customers?
- At what price point do you believe Netflix would begin to see an actual decline in subscribers if it continued to raise prices? What type of
marketing research do you think Netflix conducted prior to finalizing the price increase? - In your view, will this price increase help Netflix to maintain its competitive advantage in the streaming video market?
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