The objective of public relations is:​   Question 39 options:   a)  ​to facilitate consumer empowerment.   b)  ​to receive direct feedback from customers.   c)  ​to create the promotional mix for an organization.   d)  ​to educate the public about a company's goals and objectives.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter16: Integrated Marketing Communications
Section: Chapter Questions
Problem 8DRQ
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The objective of public relations is:​
 

Question 39 options:

 

a) 

​to facilitate consumer empowerment.
 

b) 

​to receive direct feedback from customers.
 

c) 

​to create the promotional mix for an organization.
 

d) 

​to educate the public about a company's goals and objectives.
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