Put yourself in the shoes of the manager of a leading technology firm which has a conflict with a newly established tech company but with better marketing strategy, funding, customer reach. With the reference to this example elaborate the process how you entered the confict
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Put yourself in the shoes of the manager of a leading technology firm which has a
conflict with a newly established tech company but with better marketing strategy, funding,
customer reach. With the reference to this example elaborate the process how you entered the
confict.
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- Due to digital transformation, give an example of a company and explain how digitalization helps this company in Personalization?For Further Research (Groups) Identify a large compa- ny, like Disney, that has several SBUS. Using the BCG model, assign at least one SBU to each category in the model: star, cash cow, question mark, and dog. Include at least two pieces of data for each to justify your cat- egorization. Prepare a short presentation to share with your class.You are starting up an online platform which is an online market- place for pre-owned two wheelers. What will be the SEO strategy for your Company? Please write in less than 1000 words
- Look at the Acer case at the beginning of the chapter and respond to the following items. 1. Identify the times Acer used external methods of acquiring newness for their organization.Discuss the concept of artificial intelligence (AI) and its relationship to data analytics and big data. In your discussion address the roles that marketing managers will still play as AI continues to evolve.Read the case below carefully and answer the following questions. Big Data, Big Business, Big Opportunities Imagine working 10 years to become the lead marketing executive at a large retail organization only to find that your competitor is invading your market share by 20 percent each year. You quickly decided to launch several online marketing promotions while improving your products, but find your efforts are fruitless as your competitor continues to steal your customers, destroying your profits while raising its own. As you begin to analyze your competitor's business strategy, you find that while you were focused on sales reports, product inventory analysis, and other traditional marketing efforts, your competitor was making a massive investment in upgrading all of its management information systems. This included systems capable of collecting, storing, and analyzing data from every store, product, and sales representative in the market. In fact, your competitor now knows more about…
- You are to focus on the use of Social Media on a business of Zara. The focus will be on how Social Media enhances the sales of Zara this business : write the SWOT analysis of Zara Specify and describe the marketing mix element ( the 4 Ps ) of this business in ZaraAs a student who almost graduate after taking a degree in marketing field, you need to do a personal career plan as a digital marketing by using a swot analysis. PERSONAL CAREER SWOT ANALYSIS Four key areas of a SWOT analysis: Potential Internal Strengths (Helpful) Potential Internal Weaknesses (Harmful) Potential External Opportunities (Helpful) Potential External Threats (Harmful)Select a company that predominantly focuses on either B2B or B2C markets. Next, choose a new market for your selected choice. For example, if you selected B2B, describe how customer behavior and the process would differ from marketing to B2C. If you selected B2C, describe how client behavior and the process would vary from marketing to B2B. Describe the challenges you would face in the new process. How would you emphasize value for your new market?
- Why is Pinterest's biggest competitor Google? Pinterest's latest features are designed for smartphones.Write a 1,400- to 1,750-word paper in which youdescribe a successful organization. Choose ONE of the elements ofthe marketing mix (product, place, price, and promotion) that youfeel is most important to the company’s success and why. Be sure toinclude a discussion about the other three elements of themarketing mix as well.What are the common problems faced by the manager in the area of marketing? Give at least 8-10 answer. thanks!