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- 4. List and describe types of customers and what would be the marketers action?Using college students as the market segment,describe the most relevant reference group(s)and indicate the probable degree of influenceon decisions for each of the following:a. Brand of toothpasteb. Purchase of an electric carc. Purchase of breakfast cereald. Becoming a vegetariane. Choice of a wireless speaker such as theAmazon EchoTHERE IS NO CASE STUDY OR TASK I want you to Describe the target market of Deciem company. Label each target market with a consumer mindset and then describe the target market based on the four segmentation variables (Demographic, psychographic, behavioural and geographic)
- Compare and contrast needs, wants, and demands. Which one(s) can marketers influence?b) Define behavioural segmentation. Discuss the types of behavioural segmentation strategies a firm uses to segment the consumer market.2. For the managers of these brands, how might a psychographics-based segmentation approach for used for making target market decisions?
- We have decided to open our own business called ABC Headphones. Customers to target: Demographic: Age – mainly young people, people between the age groups 12 – 50 years. Income – Middle class and upper class Gender – Both male and female Geographic: Urban areas Behavioural and Psychographic: Technology-savvy, professionals, student and who live an active lifestyle. 2) Consider the customers you chose to target, select 2 behavioral segmentation variables applicable to your product (ABC headphones).Explain your choice 3) Select a targeting strategy most suitable for your product idea. Explain your choice.Table 3–1 in Chapter 3 describes a green segmentationscheme of consumers that includes psychographic anddemographic information. Choose four of the eightsegments and describe the likely reaction that eachsegment will have to the introduction of Tide Pods.What are the components of attitude? Explain the two ways inwhich marketers can try to change consumer attitudes towardtheir products.
- Explain the concept of the marketing environment and how marketers can use the ‘controllable variables’ within the mix to influence the buyer’s response. Support your answer with relevant examples.For each of the following consumption behaviors, give an example for each and describe how knowledge of the target market can be used to design marketing strategy to fulfill the needs and wants of that target market: (A) Products, (B), Activities, (C) Shopping, and (D) MediaDefine consumer behavior and why segmentation is necessary?Explain the bases for segmentation with the help of two-by-two matrix ? ( Write all the points)