Luis exert his effort in getting more sales to have more commission. He has to pay for the car amortization. He uses the car to travel together with his family.This is a: Social need Esteem need Physiological need Safety need

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Luis exert his effort in getting more sales to have more commission. He has to pay for the car amortization. He uses the car to travel together with his family.This is a:

 
  1. Social need

     
  2. Esteem need

     
  3. Physiological need

     
  4. Safety need

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