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- Social Marketers (ethical marketers who care about the society’s well-being and who provide messages to encourage or discourage a specific social behaviour) insert signs and symbols in their advertising to better position their ideas and indicate meanings for their consumers. Select a social ad of your choice (TV commercial or print ad) and use the rich ad to include the following: a- Complete description, and interpretation in relation to the signs and symbols to conduct your semiotics analysis . b- The type of consumer’s motives and personality in the ad according to Freud, neo-Freud and trait theories .the term marketing refers to: a) new product concepts and improvements b) selling c) advertising and promotion activities d) a philiosophy that stresses customer satisfaction e) planning sales campaignsObservation can help marketers: A) see how customers actually use a product B) understand what a particular product is successful C) connect the numbers to customer experience D) see the value of certain types of advertising
- A comparison of the marketing concept and customer relationship management indicates that customer relationship management Multiple Choice attempts to improve profits by keeping quality high, while the marketing concept attempts to improve profits by a careful design of the promotional mix. turns the marketing concept upside down. The marketing concept emphasized that marketing was the most important function performed by a firm, but customer relationship management views management to be the most important function. extends the marketing concept by calling for the firm to learn more about its customers so that it not only satisfies them, but exceeds their expectations over time. and the marketing concept are in fact identical.The marketer has to consider where and how to offer products and services for sale in which tool of marketing among following a. Promotion b. Price c. Product d. PlaceAn electronics company is analyzing its online marketing framework and discovers that very few people who go online to search for electronic equipment find their company. Users type in a term, but the search engine doesn’t match that term with the company. What can the company do to improve this situation? A) promote the product on social media channels B) create an app that promotes the product C) replace online marketing with print marketing D) rename the company to start with the letter “A” E) create more specific keywords
- All of the following are advertising decisions except O 1) who the target audience is 2) what kind of advertising to use 3) what the message should be 4) which media to use 5) what types of coupons will be usedNeed the correct answer to this practice question I found online please | Which form of print advertising allows a company to successfully focus their advertisements on consumers based on their hobbies, careers, or other interests? newspaper magazine Oblog encyclopediaDesigning an ad for a (choose one): car, laptop, health clinic Select one product and what method it typically uses for advertisement (cognitive, emotional, image, or endorsement) Out of the four types, suggest how one of the other methods could be effective providing details Imagine you were designing an ad for a (choose one): car, laptop, health clinic What would your ad look like if you were targeting: -Older people? -Kids? -Wealthy people? -What celebrity should endorse your brand? Why?
- Some businesses use advertising to align consumer product brands with social values favored by their customer base. Group of answer choices True FalseIntegrated marketing communication is used to coordinate the delivery of a consistent message to consumers through multiple promotional channels. () a) True b) FalseChoose one advertisement that you like. Upload the selected advertisement and evaluate based on your knowledge on its effectiveness. State the reason why such advertisement is effective.