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Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Question
![Which of the following statements holds true for the concept of viral marketing?
It refers to the act of sourcing tasks traditionally performed by specific
O 1)
individuals to an undefined large group of people or community (crowd)
through an open call.
It refers to advertising directly about the exchange of money for a good or
2)
service.
O 3) It refers to the consumer disposition towards a specific good or service.
4 It refers to the exploitation of consumers to do a company's promotional
work.
5) It refers to commercials and advertisements presenting facts to influence
consumers.](https://content.bartleby.com/qna-images/question/9b846bec-173a-495d-b3e9-70b5e3fb0342/51657319-6d9c-4484-b66d-8b431ccedbf9/encu0qr_thumbnail.jpeg)
Transcribed Image Text:Which of the following statements holds true for the concept of viral marketing?
It refers to the act of sourcing tasks traditionally performed by specific
O 1)
individuals to an undefined large group of people or community (crowd)
through an open call.
It refers to advertising directly about the exchange of money for a good or
2)
service.
O 3) It refers to the consumer disposition towards a specific good or service.
4 It refers to the exploitation of consumers to do a company's promotional
work.
5) It refers to commercials and advertisements presenting facts to influence
consumers.
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