. How would some describe Blue’s position in the market? A. Ivory Soap of Detergents B. The best smelling soap C. The Gucci of laundry day D. The detergent that stains their clothes

provide an explanantion of the marketing terms, compare and contrast them and provide and example of how they are used in marketing. 1.1 need and wants

MARKET SEGMENTS Convenience driven consumers These are consumers that are looking to simplify the purchase, or its process, and are primarily seeking the benefit of convenience. Budget conscious shoppers These consumers may make their purchase decision based on the lowest price, or select the product that represents the best value for money.   Focus on quality This is a segment of consumers who are  interested in higher quality products and services. Many consumers in this segment believe that buying higher quality represents better value over time.   Rational, value for money The consumers in this market segment are more involved in the purchase decision and look to make decisions on a “best product solution” basis.   Attracted to strong brands This market segment is less involved in their purchase decision, and will rely upon a strong brand to guide their purchase decision.   Environmentally aware This is an emerging segment consisting of people who take into account the…

Select the correct anseer