FINANCIAL ACCOUNTING
FINANCIAL ACCOUNTING
10th Edition
ISBN: 9781259964947
Author: Libby
Publisher: MCG
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Pick-Me-Up Company is introducing a new high caffeine coffee in its stores and must decide what price to set for the coffee beans. An estimated demand schedule for the product is as follows:

Price 1 Lb. units demanded
$4.50 87,500
$5.00 75,500
$5.50 57,200
$6.00 47,800
$6.50 35,700
$7.00 26,300

 

Estimated costs are as follows:

Variable manufacturing costs per unit $1.50
Fixed manufacturing cost per year $40,900
Variable selling & administrative costs per unit $0.50
Fixed selling & administrative costs per year $21,600

 

Prepare a schedule showing management the total revenue, total cost, and total profit or loss for each selling price.

At what price do you recommend Pick-Me-Up Company should choose.        

Price Demand Total Revenue Variable Costs Fixed Costs Total Costs Total Profit (Loss)
$4.50            
$5.00            
$5.50            
$6.00            
$6.50            
$7.00         
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