FINANCIAL ACCOUNTING
10th Edition
ISBN: 9781259964947
Author: Libby
Publisher: MCG
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Question
Pick-Me-Up Company is introducing a new high caffeine coffee in its stores and must decide what price to set for the coffee beans. An estimated demand schedule for the product is as follows:
Price | 1 Lb. units demanded |
---|---|
$4.50 | 87,500 |
$5.00 | 75,500 |
$5.50 | 57,200 |
$6.00 | 47,800 |
$6.50 | 35,700 |
$7.00 | 26,300 |
Estimated costs are as follows:
Variable |
$1.50 |
---|---|
Fixed manufacturing cost per year | $40,900 |
Variable selling & administrative costs per unit | $0.50 |
Fixed selling & administrative costs per year | $21,600 |
Prepare a schedule showing management the total revenue, total cost, and total profit or loss for each selling price.
At what price do you recommend Pick-Me-Up Company should choose.
Price | Demand | Total Revenue | Variable Costs | Fixed Costs | Total Costs | Total Profit (Loss) |
---|---|---|---|---|---|---|
$4.50 | ||||||
$5.00 | ||||||
$5.50 | ||||||
$6.00 | ||||||
$6.50 | ||||||
$7.00 |
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