What do you think the role of advertising is

Many people think that marketing is just about advertising and promotion. Why is this not accurate?  Please Be specific in your response.

Browse various ads in online publications or commercial websites, pick one ad you find interesting, and identify the consideration the advertiser is proposing to give and the consideration it requests in return.

1. Choose two ads and analyze why you think people might find them offensive, disrespectful, or inappropriate. Could it be changed to be more sensitive? Does the outrage or worry about the ads’message make sense to you? What less controversial approach could the company have taken to promote its product? Should the company have been able to foresee the impact the ad would have? 2. Also think of one commercial or ad campaign in your lifetime that you know caused backlash or that you thought was problematic. Describe what you remember of the ad and the criticisms of it. Was it appropriate for your social context or do you agree with its critics? 3. Use one of the four sociological perspectives (conflict theory, feminist theory, structural functionalist theoryor the symbolic interactionist theory to explain why you think the ads were represented the way they were.

Do you agree that beer advertisements portraying groups of active young adults having fun while consuming beer teach people that the way to be popular and have fun is to consume alcohol?

What's going on in the market today? Explore a topic in the news that piques your interest and explain how it relates to MIS.

What are the differences between “informative”, “persuasive”, and “reminder” advertising?

Outline the strengths and weaknesses of each of these appeals for advertising the new energy drink.  As a marketing consultant, you are frequently asked by clients to develop recommendations for marketing communication strategies. The       traditional elements used include advertising, sales promotion, public relations, and personal selling. Which of these do you feel would be most effective for each of the following clients? Why? 1. A bookstore 2. An all-inclusive resort hotel 3. A university 4. A company that produces organic snacks 5. A sports equipment company

How do ads turn a human being into an object for possession or consumption?

We see a great deal of celebrity spokespersons in todays advertising. Who do you think would be the most credible spokesperson for age 19-50 cohort? Why? Would your answer change based on the product/service offered?