1) who the target audience is 2) what kind of advertising to use 3) what the message sh ho

Analyze in a paragraph the effectiveness of digital marketing in reaching and engaging target audiences. Include a real-world example of a campaign that went viral due to a partnership on Tiktok  looking at influencer marketing.

"Purchase this product now" is the message of personal media channel advertising skil| a nonpersonal communication channel sales promotion publicity

1. Choose two ads and analyze why you think people might find them offensive, disrespectful, or inappropriate. Could it be changed to be more sensitive? Does the outrage or worry about the ads’message make sense to you? What less controversial approach could the company have taken to promote its product? Should the company have been able to foresee the impact the ad would have? 2. Also think of one commercial or ad campaign in your lifetime that you know caused backlash or that you thought was problematic. Describe what you remember of the ad and the criticisms of it. Was it appropriate for your social context or do you agree with its critics? 3. Use one of the four sociological perspectives (conflict theory, feminist theory, structural functionalist theoryor the symbolic interactionist theory to explain why you think the ads were represented the way they were.