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- Please review the following advertising images and answer the following questions 6.1. What type of adverting appeal the image relates to. After identifying it give their proper definitions.6.2. Give reasons why you think the advertising appeal is what you think it is6.3. What messages the images are communicating?The first step in developing an ad campaign is to identify the targetaudience. Why is this the starting point for effective advertising? Whatkind of information is used to identify target audiences?What is an example of advertisement that clearly demonstrates that it is targeting a very specific market. Describe the target market and why you think that consumer behavior knowledge was used in developing the ad. Determine whether any internal or external influences are used in the ad. Also, discuss what phase of the decision-making process the ad is addressing.
- Explain these FOUR (4) major advertising decisions that a company would need to consider. Objectives setting Budget decisions Developing strategies Evaluating campaignsFind and copy or describe an ad that uses asurrogate indicator. Is it effective? Why? Why doyou think the firm uses this approach?Discuss, what are the best practices for creating compelling and engaging content for a marketing campaign?
- 1. What class and type of advertising would be most appropriate for PlayStation products? 2. What methods would you use to evaluate the effectiveness of Sony advertising campaign?8- Ms. Aisha is a loyal customer of Vaseline Care Products located in Sohar, she likes the product because of the quality and effectiveness. Ms. Aisha decides to tell her sister (Ms. Saada) about the product and convinces her to try it. Ms. Saada finally purchased the product and she liked it after using it. What sort of marketing technique’s does Aisha follow? a. Word of mouth b. Direct marketing c. Advertisement d. Word of wordsName a current advertising slogan you believe is particularly effectivefor developing a unique selling proposition.
- . Look very closely at the following ad. (Clorets is chewing gum for bad breath) What is the message from the advertiser and how does this advertiser play on our pre-existing attitudes, our social needs, our physical needs, and our emotional needs to attempt to PERSUADE us to buy this product?Keep McDonald's advertise in your mind and identify following: a. Target Market of an ad b. Positioning of an ad c. Do you find the ad effective? Why or why notThe assignment is: pick an ad of your choice and tell me how marketers in this ad: segment, target, differentiate and position the product or service advertised.