All of the following are advertising decisions exceptO 1) who the target audience is2) what kind of advertising to use3) what the message should be4) which media to use5) what types of coupons will be used

Advertising is the process to communicate the marketing communications to mass number of audience…

Answered: 1) who the target audience is 2) what…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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1) who the target audience is 2) what kind of advertising to use 3) what the message sh ho