According to the text, the proper function of marketing is to persuade consumers to buy what firms want to sell. -True -False

Bernard’s, a local furniture company, target markets to college studentswith apartments and households of young people purchasing their firstfurniture items. If you worked for Bernard’s, what type of media wouldyou use for your advertising campaign? Justify your answer.

People say that targeting any group of consumers who are willing and able to purchase a product is simply good marketing. For example, advertising very sweet and fatty foods to young children is perfectly okay because children like sweets and, when parents buy these products at their children’s requests, the needs of both the kids and their parents are met and satisfied. What is your reaction to this view?

Find a print advertisement from a magazine (or, alternatively, you can also find an advertisement online) and analyze the advertisement you have chosen by focusing on the following questions: Describe the visual appeal and images in the advertisement (colors, images, etc…) What kind of slogan is being used? Do you think this advertisement cuts through the clutter sufficiently – does it capture the attention of the target consumer?

1 - Product advertising is often used to stimulate demand directly. TrueFalse

Many people think that marketing is just about advertising and promotion. Why is this not accurate?  Please Be specific in your response.

Do you believe that television (cable) advertising has largely becomeunimportant or do you believe that television advertising is still the mostpowerful advertising medium?

Compare and contrast the four Ps approach to marketing versus the value approach (creating, communicating, and delivering value)

. Aanalyze the impact of well-defined advertising objectives on the overall effectiveness of marketing efforts.

In the world of marketing technology has been seen as just a means to an end. This article explains that technology is not just a means to an end, but it shapes our society. Showing that most companies in the world today are more focused on their brand and trying to understand the customer rather than using their technology to their advantage as they just hide behind their brand persona. They also failed to recognize the true value of the product that they are selling since they are so focused on their brand and image to customers. Technology is a more powerful tool than most marketers realize they tend to influence how people and act or self-identities and interact with their community. Showing that technology is more of an active force rather than something that is just consumed.   Throughout the article it gave a couple different instances on products that were created that seemed minimal at first but now your average consumer cannot live without it. The two main examples that were…