Answered: According to the text, the proper…

According to the text, the proper function of marketing is to persuade consumers to buy what firms want to sell. -True -False

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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According to the text, the proper function of marketing is to persuade consumers to buy what firms want to sell.

-True

-False

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1 - Product advertising is often used to stimulate demand directly. TrueFalse