Answered: Why is Offline digital marketing…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Why is Offline digital marketing (Electronic Billboards, Radio, TV Commercials) still relevant and important as Online Digital Marketing (Search Engine Optimization, Social Media Marketing, Search Engine Marketing, Email Marketing)?

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Step 1: Introduction

Offline marketing is any type of marketing that does not use the internet. This includes traditional forms of marketing such as print ads, billboards, radio ads, and TV commercials. Offline marketing can be a valuable way to reach a wider audience, create a stronger emotional connection with customers, and build brand awareness.

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