One of the general characteristics of a small business is that it typically sells fewer productsa) to a larger customer baseb) to fewer market segmentsc) to foreign companiesd) at lower costs to government agenciesQuestion 9is a term used to represent the effort of companies to create customer lifetime value whileseeking long-term profitability and other goals.a) Customer loyaltyb) Relationship marketingc) Customer satisfactiond) Sales conceptQuestion 10A product is called a good ifa) It is predominantly tangibleb) Its price is below the market standardsc) It has been standardizedd) It is sold directly to the end consumers

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Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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One of the general characteristics of a small business is that it typically sells fewer products a) to a larger customer base b) to fewer market segments c) to foreign companies d) at lower costs to government agencies