a. Based picture, create table showing the PS = RQ = RO.b. Create each problem statement that focusing on product quality, product price and product promotion.c. Give an issue on each problem statement. 1 Problem Statement- Problem statement focus on product quality- Problem statement focus on product price- Problem statment focus on product promotion2 Research Questions.- Does product quality influence customer buying behavior?- Does product price influence customer buying behavior?- Does product promotion influence customer buying behavior?3 Research Objectives- To identify the influence of product quality on customer buying behavior.- To identify the influence of product price on customer buying behavior.- To identify the influence of product promotion on customer buying behavior.

In any business, understanding the factors that influence customer buying behavior is crucial for…

a. Based picture, create table showing the PS = RQ = RO. b. Create each problem statement that focusing on product quality, product price and product promotion. c. Give an issue on each problem statement.

a. Based picture, create table showing the PS = RQ = RO. b. Create each problem statement that focusing on product quality, product price and product promotion. c. Give an issue on each problem statement.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

a. Based picture, create table showing the PS = RQ = RO.

b. Create each problem statement that focusing on product quality, product price and product promotion.

c. Give an issue on each problem statement.

1 Problem Statement
- Problem statement focus on product quality
- Problem statement focus on product price
- Problem statment focus on product promotion
2 Research Questions.
- Does product quality influence customer buying behavior?
- Does product price influence customer buying behavior?
- Does product promotion influence customer buying behavior?
3 Research Objectives
- To identify the influence of product quality on customer buying behavior.
- To identify the influence of product price on customer buying behavior.
- To identify the influence of product promotion on customer buying behavior.

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