on the course materials, which of the following is one of the major factors when a group chooses a hotel in a low to distressed market conditions? Select one: a. Hotel’s reputation b. Proximity to shopping centers c. Variety of food menu items choices d. Recreation facilities Clear my choice
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Ma2.
Based on the course materials, which of the following is one of the major factors when a group chooses a hotel in a low to distressed market conditions?
Select one:
a. Hotel’s reputation
b. Proximity to shopping centers
c. Variety of food menu items choices
d. Recreation facilities
Clear my choice
Step by step
Solved in 2 steps
- Examine for the theory of "Points of Differentiation" can improve the positioning of hotels especially in a market that is highly competitiveWhy Suite hotel is recommended and appropriate to business travelers (bleisure). Explain.14 Which of the following is the most frequently visited type of retail store? Select one: a. department store b. convenience store c. supermarket d. superstore
- Do you think hotel companies have segmented the market too much and confused customers? Why? Answer it in 10-15 sentences.What form of segmentation would be most important for a five star hotel like Raffles Hotel? Explain your answer.1. Choose a specific e-commerce website catering to tourism and hospitality.
- In applying for Aberdeen Marina Club membership, applicants need to pay HKD3,000,000 annual fee. Members can enjoy exclusive sport and dinning services. Aberdeen Marina Club most likely follows a(n) ________ segmentation approach. A) occupation B) social status C) occasion D) income E) geographicImagine yourself as Business Development Manager in ABC and your task is to create new business strategies for your products and increase sales volume and diverse customer portfolio. Before you start, we would like to give some information about our current customer portfolio as follows: Customer Segment Percentage of segment Revenue Stream High-end / Michelin Restaurants 37% 50% Mid to High Restaurants 43% 34% Cafes / Small Restaurants 20% 16% Table shows our customer distribution by percentage of each segment and share of each segment in total revenue. Questions: (a) How would you increase sales among current customer portfolio (aka chefs/restaurants)? Which group of chefs/restaurants would you focus and why? Which channels would you use to reach your prospective customer and sell your products to them? (b) Remember your idea for new target group suggested by you in previous case, in which platforms or places would you sell your products among your…Why is there a need to thoroughly research the expectations of your clientele group before you determine the image you want to portray to them? How does market research contributes to designing a total concept of a bar, to creating your total uniqueness? How will location benefit (or hinder) you; what is the potential customer base and how does it impact financial feasibility?
- A hotel chain’s database has information on guests thatincludes demographics, number of visits, and roompreferences. Describe how the chain can use this information to develop several relationship marketing programs.How can it use a more general database to identify potentialcustomers and personalize its communications with them?Hotel Industry Analyse the following factors and include the mostappropriate/significant: – The company’s general business environment• Economic, socio-cultural, technological,environmental, political and/or legal/regulatoryenvironment – Industry environment• Structure and nature of the industry; industry valuechain; industry attractiveness; drivers of change in theindustryFind words which mean the following. 1 a company's sales expressed as a percentage of the total market 2 short-term tactics designed to stimulate stronger sales of a product 3 the situation in which there is only one seller of a product 4 companies offering similar goods or services to the same set of customers 5 a short and easily memorized phrase used in advertising 6 the division of a market into submarkets according to the needs or buying habits of different groups of potential customers 7 a small and specific market segment 8 a factor which makes you superior to competitors in a certain respect 9 a business's total sales revenue 10 a period during which an economy is working below its potential