Sustainable marketing calls for socially and environmentally responsible actions that meet the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs. Do some research and find a company that has developed a proactive plan for sustainability and briefly describe its efforts. Try to find a company that has taken a more self-serving approach and describe that.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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Sustainable marketing calls for socially and environmentally responsible actions that meet the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs. Do some research and find a company that has developed a proactive plan for sustainability and briefly describe its efforts. Try to find a company that has taken a more self-serving approach and describe that.

 

 

 

***it's for my marketing Class*** 

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