Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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What is communication technology exactly? Please utilise appropriate communication medium to elaborate on your response (Radio, Television, and internet)
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- Textual and visual information and communication media's goal?arrow_forwardThe two major components of the mass-mediated communication model are: O O O O primary demand and selective demand. advertiser and consumer. production and reception. internal position and external position.arrow_forwardBusiness and individuals are choosing online or electronic communications rather than face-to-face interactions. Are there significant advantages or disadvantages for a business or person to limit their communications in this wayarrow_forward
- Can you explain the 5 inputs of Communication Matrix Model with some concreate event? Source Message Channel, Receive. Contextarrow_forwardCovid-19 has created formidable challenges for organisations as they try to make their marketing messages heard in a disruptive world. The disappearance of many channels related to live events and conferences, plus the barriers to face-to-face business means a heavier reliance on digital channels. Critically evaluate how marketers can communicate effectively in a post Covid-19 world.arrow_forwardPlease explain an online course or forum where you had trouble expressing yourself. Can you suggest a strategy to overcome these obstacles?arrow_forward
- Which type of communication creates a climate for open exchange of ideas and thoughtsarrow_forwardDo you believe that using social media could help in connecting and building relationships with customers? Defend your answer.arrow_forwardHaving the option to get in touch with others via social media platforms has several advantages?arrow_forward
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