Make marketing strategy recommendation (4Ps + Target markets) to help Cape Breton University protect their growth and profitability, drawing upon Ansoff Matrix concepts.

Q: Segmentation and Target Market

A: Market segmentation is the process of recognising various components of a market in order to meet…

Q: Charlie has developed a product that can be targeted to only professional hockey players. Which of…

A: Every marketer try to satisfy the needs and wants of the customers to achieve business aim. Market…

Q: A successful business requires alignment of customer needs with the consequences of products, which…

A: Introduction Market Orientation aims to make the organization more profitable, by enhancing the…

Q: Segmentation b) Targeting c) Positioning d) Testing

A: Marketing model is a tool that helps businesses understand the strengths, weaknesses, and earning…

Q: What is Grab Positioning strategy (STP)?

A: Grab is a Singaporean multinational company its headquartered in Singapore this company is started…

Q: Q : Give a brief description of market segmentation and the purpose of it

A: Market segmentation is the process of segmenting market into potential users of the product and…

Q: Name and describe the four major sets of variables that might be used in segmenting consumer markets…

A: Market Segmentation refers to the activity of grouping the entire customer market into smaller and…

Q: You have been asked to identify various segments in the market andthen a potential targeting…

A: Marketing is a vast topic including various areas like segmentation and targetting, promotion,…

Q: Briefly discuss the four criteria used to select targe markets. Include the importance of the…

A: Target markets: It means the group of consumers which are targeted by the companies to sell their…

Q: One (1) positioning strategy that a company can adopt to attract customers

A: Corporate use presentation of a product or service to create a picture in the mind of a target…

Q: Provide a simple picture of existing marketing plan (it can be from internet or your own) and…

A: A marketing plan is a strategic document that lays out the marketing efforts the company is going to…

Q: Scenario: The Board of Directors at Viking River Cruises as selected you as their team to identify a…

A: Ans 1. Memo To: Board of Directors, Viking River Cruises From: Stephy Joseph Date: 21 March 2023…

Q: 1.Conduct a SWOT analysis on Old Mutual  2. Identify key market opportunities from the analysis for…

A: Please find the answer below.ORGANISATION:An organisation is a group of people who co-operate, such…

Q: (a) Market targeting can be carry out at several different levels. Explain micro-marketing and…

A: Marketing is a crucial component of any business strategy, and market segmentation is a fundamental…

Q: Tom is a business owner that has just asked his team the question, “What do we do best?”  Which of…

A: Marketing management philosophies are the different approaches that businesses can take to marketing…

Q: Develop an integrated marketing communication plan, covering a 12-month period, for the launch and…

A: A marketing communication plan is a type of strategy or a document that talks about the efforts the…

Q: In B2B marketing, the most common strategies for segmenting a market are based on geography,…

A: Market segmentation aids businesses in creating customized marketing plans that address the features…

Q: 1. Give three marketing opportunities for: a) Virtual Experience b) Online Shopping c)…

A: Technology is changing the lives of people and how the business is operated. Technology has brought…

Q: Explain the importance of segmentation research. How does it affect the development of market…

A: Introduction- Segmentation research is a type of market research that involves dividing a market…

Q: Choose a brand from your local market and use BGC Matrix to analyze its portfolio. 2. Conduct SWOT…

A: The BCG Matrix specifies the Boston Consulting Group Matrix which is about the aspect of strategic…

Q: 1. Market segmentation of food product in marketing. 2. Market targeting of food product in…

A: Market Segmentation can be defined as the process or activity of dividing the entire customer market…

Q: Deduce the product market frame of reference Nandos would use for segmentation. Conclude by…

A: The birthplaces of Nandos can be followed back to South Africa where the primary café opened in…

Q: Market targeting can be carry out at several different levels. Explain micro-marketing and…

A: Introduction:- Target market refers to the specific group of people's who have shared…

Q: Identify and Evaluate Opportunities Using STP(Segmentation, Targeting, and Positioning)

A: Brands, through market segmentation, are able to target different categories of consumers to utilize…

Q: Target marketing allows a firm to: a. Select attractive market opportunities that are in line with…

A: Marketers often divide the market into groups of customers who have similar needs and want to…

Q: What is market segmentation and what does it mean to proflie the target audience

A: Marketing is to exchange value with customers. It is the core and primary activity of any business.…

Q: segmentation variab

A: Talking about the deciem company then,the brand makes beauty products for the customer who are at…

Q: Help me create marketing objectives and a customer decision making profile for a Strategic Marketing…

A: In an era where environmental consciousness is at the forefront of consumer preferences, innovative…

Q: Quick response strategy gets prevalence today in the market. Why? Explain.

A: The quick response strategy is also known as the QRS which is adopted by members in the…

Q: a. Clearly describe the customer segment(s) that BMW was appealing to in 2015 using the 4 major…

A: Marketing is one of the most important needs of any product or service. It is a tool or method of…

Q: what is customer driven strategies to penetrate in competitve market and what is target market and…

A: Organizations put various methods to sustain in the competition market. There are various customer…

Q: Suggest any two or more possible market segmentation techniques with justifications that TWL can use…

A: Any  two or more possible market segmentation techniques with justifications that TWL can use in…

Q: When introducing new products marketers have 3 branding options open to them:

A: ANSWER : Option : d) Develop a new brand for the new product/ Apply the existing brand to the new…

Q: In which marketing process is the objective to establish a location in the consumer's mind based on…

A: Every marketing organization wants to market its product. Gone are the days when only selling of the…

Q: Explain the importance of the marketing mix (4ps) and how should the companies manage this to…

A: Marketing Mix- Marketing mix consists of four elements termed as 4Ps-Product, Place, Price,…

Q: 3. Describe marketing mix decisions (product, distribution, promotional, pricing) faced by the…

A: In today's competitive business scenario, marketing strategies provide various alternatives to…

Q: 1. Identify a firm using urgency as a basis for segmentation and discuss how such firm implemented…

A: Disclaimer: Since you have asked multiple question, so as per the company guidelines, we can solve…

Q: A Company that has been using mass marketing approach for decades to market its products in Kenya…

A: a) Market segmentation is the process of dividing the heterogenous market into a sub-market segments…

Product and Service Classification

Classification of goods and services categorized between industry and customer goods is known as Product and Service classification. It is based on brands, quality, and quantity which companies deliver to the concerned client. Industrial goods are produced for industrial work, whereas consumer goods are produced for personal consumption by the customers. Marketing and sales need technological methods, a healthy environment, proper market strategies, marketing environment in terms of productivity and profit.