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- 2 target marketing strategies a firm or business can adopt to create value for it's customers 1 positioning strategies that a business can adopt to attract it's customersDiscuss the statement “Marketers don’t create needs; need preexist marketers.” Can marketing effort change consumers needs? Why or why not? Can they arouse consumer’s needs? If yes, how?Previously, marketers have assembled a host of new marketing approaches, everything from imaginative websites and smartphone apps to blogs, online videos, and social media Select one: True False
- Provide two examples of sources of customer expectations from which the marketer has limited control.b) Define behavioural segmentation. Discuss the types of behavioural segmentation strategies a firm uses to segment the consumer market.Which market segmentation approach is Nissan most likely to use? ocassion segmentation benefit segmentation gender segmentation lifestyle segmentation
