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You are the marketing team for your university Bookstore. Your objective is to increase the sales of the university branded merchandise, e.g. hoodies, shirts, mugs, etc.
Identify 3 clusters of students and describe your strategy in approaching them.
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- You are considering setting up a take-away in your community in the area in which you live, using the 4 P’s discuss how you would market each stage of the take away considering there is another take-away in that area.You have been asked to identify various segments in the market andthen a potential targeting strategy. Describe the segments for a petsupply store, and then justify the best targeting strategy to use.Using practical examples to clarify each concept fully,discuss the three concepts that are commonly associated with marketing on the internet.
- Outline your plan to promote your online store and make sure to include the below: Explain how you will create awareness of the online store. Explain some ideas for the on-site promotion of products.Define the term Concentration of Customers?As an account executive for a marketing consulting firm, your newest client is GIMPA. You have been asked to develop a positioning strategy for the university. Develop an outline of your ideas leading to a specific positioning statement
- give thorough analysis please with scholar academic source in answering the following questions in relation to the product Use the jergens lotion as the product 21 FL -ounce (621 ML) Jergins original scent with cherry almond essence bottle of body lotion/moisturizer 1. What segmentation, targett and position to market jergens lotion as the product 21 FL -ounce (621 ML) Jergins original scent with cherry almond essence bottle of body 2. What Marketing strategies are use in relating to the he product 21 FL -ounce (621 ML) Jergins original scent with cherry almond essence bottle of body? 3. What tactics is use in pricing in compare to similar products?You have been asked by a client company to segment the ice cream market. Use at least three different bases for segmentation and describe the segments that emerge.You are opening a bookstore, and now working on the marketing plan. Select two target markets for your business. Please explain the criteria you considered in segmentation. Present an appropriate marketing mix for each target market. Provide explanations on your decisions.
- A hotel chain’s database has information on guests thatincludes demographics, number of visits, and roompreferences. Describe how the chain can use this information to develop several relationship marketing programs.How can it use a more general database to identify potentialcustomers and personalize its communications with them?Find an event and find out how they do their marketing?Take a trip to a shopping centre, mall or district within your community. Choose a retail store within this centre, such as a department store, DIY store,clothing shops or supermarket. The store you choose must be one that has theproducts displayed on shelves and which would allow shoppers to enter and walk around the aisles to view the products close up. Step 2: Once you have identified the store, enter the store and choose a product category within the store. Visit the product category and choose one product from this category to answer the follow questions in relation to that product response must beAPA compliant with references from 2 scholarly academic sources (not from Wikipedia) Product to be used is the "head and shoulders 12.5 fl oz classic clean dandruff shampoo" as the product. give a thorough analysis please (1) Comment on the information provided on label is it (Informational or promotional)(3) Based on how the product was displayed, what position do you believe it command…