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- 28) Porter’s third generic strategy is known as: a) Specialization Strategy b) Focus Strategy c) Niche Strategy d) B and CIdentify the business strategy that defines the major actions Comcast organization builds and strengthens its competitive position in the marketplace. Provide an explanation as to why this strategy is applicable to the company.For-Profit Educatiton industry and firm Laureate education business model analysis by framework such as 5-forces by Porter, strengths, weakness, threats, opportunities, Pestel, or any other framework.
- 4 A college in a metropolitan area wishes to increase its evening-school offerings of business-related courses such as marketing, accounting, finance, and management. Who are the target market cus- tomers (students) for these courses?Product: Apple HomeLife Conduct a segment analysis and identify the primary target market that your company with create the marketing strategies for. 1) Look for all possible customer segments and exclude those that are not identifiable as a potential customer. Describe and or explain all the applicable segment variables with a brief analysis including why the segment is relevant. Demographics (age, gender, income, family lifecycle, education, religion, geographic, etc, etc, etc) Psychographics (e.g. attitude, mindset) Behaviors (e.g. purchase behaviors) Be sure to include ALL segment variables (ie prospects) that are relevant to your product. Do not select or describe your target market here. 2) Primary Target Market Description (multi-segment) Select a combination of segment variables to describe your primary target market. This target market will serve as the focus for your marketing strategies. Include reasons for selecting the target market you identified: why attractive and…Explain by providing two real examples from the market of two companies applying “Push and Pull strategies” (one example company for each strategy)
- Imagine yourself as Business Development Manager in ABC and your task is to create new business strategies for your products and increase sales volume and diverse customer portfolio. Before you start, we would like to give some information about our current customer portfolio as follows: Customer Segment Percentage of segment Revenue Stream High-end / Michelin Restaurants 37% 50% Mid to High Restaurants 43% 34% Cafes / Small Restaurants 20% 16% Table shows our customer distribution by percentage of each segment and share of each segment in total revenue. Questions: (a) How would you increase sales among current customer portfolio (aka chefs/restaurants)? Which group of chefs/restaurants would you focus and why? Which channels would you use to reach your prospective customer and sell your products to them? (b) Remember your idea for new target group suggested by you in previous case, in which platforms or places would you sell your products among your…S 5 The market is based on Vaccine The market is based on Vaccine The market is based on Vaccine What is the relevant market segmentation for your business in terms of: Geographical (provide a succinct explanation as well): Demographic (provide a succinct explanation as well): Psychographic (provide a succinct explanation as well): Using a table, break down your market segments into brackets relevant to your product, goods, or service.why is healthy competiton important? What is an example of healthy competition and what is the reasoing why it is healthy competition?
- Choose an industry you are familiar with (such as cell phone service or hospitality industry) and create a perceptual (positioning) map showing the positions of the different competitors in the industry. Use attributes that you think consumers use to make decisions.1.5 Correctly describe MARKETING ORIENTATION AND provide an example in the industry of Sport and Leisure.In selecting the business level strategy, explain why it is important to consider the following dimensions: End user Segments Products Segments Geographic Distributions; and Customer Size Segments