Who is a consumer for a private middle school? Who is the customer? Generally, it is very difficult to make both consumers and customers happy. Think of scenarios where efforts by the private middle school to please the consumers will make the customers unhappy.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter7: Consumer Buying Behavior
Section: Chapter Questions
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Who is a consumer for a private middle school? Who is the customer? Generally, it is very difficult to make both consumers and customers happy. Think of scenarios where efforts by the private middle school to please the consumers will make the customers unhappy.

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9780357033791
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