ms the airline $500. The extra cost for that additional on the airline. So selling frequent flier miles has beco so take these "elite" fliers very seriously. It has been 000 miles a year make up only 2% of all fliers, but they
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- Frequent Flyer Miles A major charity raised the average contribution from its direct-mail campaign from $46 to $126 in one year. How was this accomplished? By offering one American Airline frequent flier mile for every dollar donated, the charity increased not only the amount given but also the percentage of those donating (from 10 to 35 per cent). The idea for frequent flier miles originated in 1981 at American Airlines. Initiated to build brand loyalty among veteran airline travelers, frequent flier programs gradually expanded beyond providing free miles for airline travel. In the mid – 1980s airlines began selling miles to “travel partners,” such as car rental agencies, credit card purveyors, and hotels. In the early 1990s, the list of firms giving away frequent flier miles expanded exponentially. By mid-decade, miles could be obtained from restaurants, mortgage firms, investment houses, and even roofing companies. By the 21st century, the Internet has worked to expand these…Mercedes-Benz introduced the C-class using a single, comprehensive advertising campaign, with the slogan "C-for yourself", developed by the agency BBDO France. This type of a campaign is the reflection of adaptive advertising strategy in the auto industry. True False“Keep Fit” Gym As today’s consumers are becoming more health conscious, the demand of fitness centers (Gym) are increasing at different parts of the country rapidly. As a marketing manager, the manager's responsibility is to understand the consumer decision making process regarding a Gym- “Keep Fit”. So, try to explain how the customers can undertake the decision of going to a Gym. Customer decision making process related model
- Customer loyalty is an important aspect of building a brand,but sales are only one measure of customer loyalty. Supposeyou are a marketer for the goods or services below. For each,list the types of data you would want to collect to gaugecustomer loyalty, and the method you would use to gather it.a. athletic shoesb. bottled waterc. over-the-counter cold and flu medicationd. self-service car washe. travel agency that specializes in adventure vacationsWhen a brand selects an athlete endorser, it should make sure O The athlete has rich set of useful and relevant associations for the brand The athlete is well known to improve awareness, image, and responses for the brand O The athlete is not endorsing multiple brands O A and B O A, B, and CJane employs ambush marketing to help her determine which individuals or organizations are most likely to use the products of her electronic company. Select one: True False
- Creating a qualitative questionnaire that includes 15 different types of open questions about Internet advertisements. Internet advertising outperforms TV ads. There are spreading at this time because they are many people who use the internet. Also, people use the internet more than watch TV or reading a magazine. Online advertising is a form of promotion that uses the Internet to send marketing messages that attract customers. Online advertisement is a traditional ads with direct access to information and content that is not limited to space or time. The essay will discuss the kinds of advertising and focus on the internet advertisement. Also, the effect of internet advertising. Today's advertisers have a wide range of options available to them. The Internet alone provides many of these. There are many kinds of advertising such as Newspaper, Magazine, Radio, and TV and online. Newspaper ads can promote your company to a wide range of customers. The displayed ads are…Many insurance companies sell health insurance plans to companies. In these companies the em- ployees pick the plan, but the set of offered plans is determined by the company. Recently, Blue Cross–Blue Shield, a health insurance company, ran a television ad stating, “If your employer doesn’t offer you Blue Cross–Blue Shield cover- age, ask why.” Explain the promotional strategy behind the advertisement.A hospital always required physicians to write patient notes on their chart every time they saw them. Now they can update patients' charts on computers or even on the cell phones. This represents which type of innovation? Multiple Choice marketing dynamically continuous continuous discontinuous promotion X
- Q2A study by the University of Arkansas in collaboration with the Manchester Business School in London found that consumers (ages 18-24) take on an active role in developing their identities and appearance based upon celebrities. They are more susceptible to celebrity brand endorsements than other age groups. Research by Nielson conducted in 2015 broke down the level of trust in advertising formats by different generations. It found that celebrity endorsements resonate more strongly with Generation Z (ages 15-20) and Millennial (ages 21-34) audiences. In the light of the above study explain the concept of celebrity endorsement and also explain why according to you the influence of celebrity endorsement varies from generation to generation?Does the retailer Target create an emotional connection with its target customer? What kind of emotional connection is created with the consumer? please no plagiarism.Convenience driven consumers These are consumers that are looking to simplify the purchase, or its process, and are primarily seeking the benefit of convenience. Budget conscious shoppers These consumers may make their purchase decision based on the lowest price, or select the product that represents the best value for money. Focus on quality This is a segment of consumers who are interested in higher quality products and services. Many consumers in this segment believe that buying higher quality represents better value over time. Rational, value for money The consumers in this market segment are more involved in the purchase decision and look to make decisions on a “best product solution” basis. Attracted to strong brands This market segment is less involved in their purchase decision, and will rely upon a strong brand to guide their purchase decision. Environmentally aware This is an emerging segment consisting of people who take into account the environmental impact of…