Read the case below Mercedes Benz – Repeated, successful social media marketing campaignsMercedes Benz seem to win every time with their social media campaigns. The one that stands out to me was back in 2013 when they created what I still believe to be one of the best Instagram marketing campaigns to date. Mercedes wanted to reach out to the younger audience so they hired five top Instagram photographers to each take the wheel of a new Mercedes CLA. Whoever got the most likes got to keep the car – so they all really worked at it!By the end of the campaign, Mercedes has received:• 87,000,000 organic Instagram impressions• 2,000,000 Instagram likes• 150 new marketing assets (stunning photos)Watch this link : https://youtu.be/BYQL6-3Q8LI The questions are: 1. What lessons can you learn from this? Could you put your followers up for a challenge      and make it into a competition or campaign? (LO2, LO3)2. Can you do a competition that gets people trying out your product first? (LO2, LO3) 3. Think about your target audience. What is a prize they would value? (LO2, LO3) 4. Like Mercedes you could recruit bloggers/influencers via social media and get them      blogging about your service or product. Whoever receives the most engagement wins.      (LO2, LO3)  Solve the all parts and no reject thank u NOTE Learning Outcomes: LO2: Classify Business Model with Social Media, and Communication             for Development LO3: Demonstrate using Digital and Social Media

Read the case below 
Mercedes Benz – Repeated, successful social media marketing 
campaigns
Mercedes Benz seem to win every time with their social media campaigns. The one that 
stands out to me was back in 2013 when they created what I still believe to be one of the 
best Instagram marketing campaigns to date. Mercedes wanted to reach out to the 
younger audience so they hired five top Instagram photographers to each take the wheel 
of a new Mercedes CLA. Whoever got the most likes got to keep the car – so they all 
really worked at it!
By the end of the campaign, Mercedes has received:
• 87,000,000 organic Instagram impressions
• 2,000,000 Instagram likes
• 150 new marketing assets (stunning photos)
Watch this link : https://youtu.be/BYQL6-3Q8LI

The questions are:

1. What lessons can you learn from this? Could you put your followers up for a challenge 
     and make it into a competition or campaign? (LO2, LO3)
2. Can you do a competition that gets people trying out your product first? (LO2, LO3) 
3. Think about your target audience. What is a prize they would value? (LO2, LO3) 
4. Like Mercedes you could recruit bloggers/influencers via social media and get them 
     blogging about your service or product. Whoever receives the most engagement wins. 
     (LO2, LO3) 

Solve the all parts and no reject thank u

NOTE

Learning Outcomes:

LO2: Classify Business Model with Social Media, and Communication  

          for Development

LO3: Demonstrate using Digital and Social Media