e ultimate goal for the Atlanta Hawks public relations professionals is to cultivate the most positive image possible for their sport organization sell more tickets develop marketing strategy O react to crisis situations.

discuss the major developmentsimpacting the television industry and how they are likely to impact TV’s role asan advertising medium. How might these factors impact theway marketers use television as part of their IMC programs?

Recall 1 marketing communication that resonated with you. This could be a TV ad, sales promotion, or an event from the 2000's (or even later). Try to find the material in Youtube or in other platforms. Evaluate whether this marketing communication was effective for you.   Now, with the same company, try to find a marketing communication material they used in the past 3 years. Compare the 2 campaigns and share your insights. Explain how the company shifted or maintained its strategy.       Here is one example: Jolibee. In the 90s, their TV ads (https://www.youtube.com/watch?v=etI-Ac8VtrU) are focused on their products. You will notice that their ads have multiple shots of their food items. Now they use platforms, such as Facebook and Youtube to create viral videos (https://www.youtube.com/watch?v=KGH4TBl7v-0) that trigger all sorts of emotions. There is less focus on the product, but more focus on the experience. All their stories anchor on Jolibee as a place or food items that the…

select a company eyeglasses  (local or international) and analyse a media plan for a specific marketing project (an ongoing advertising campaign, launch of a new product, brand extension promotion, or similar). Students need to identify the key components of an advertising message, and to identify the segments of the existing or future/potential customers. The goal of this analysis is to identify factors that led to the combination of a specific target market, media channels, and message strategy that enabled company’s marketers to communicate a message in the most effective way to a largest number of potential customers at an optimal cost.