Starbucks managed to prove itself as a leader in marketing innovations by using Twitter campaign. Suggest ways that you can think of that can help Starbucks in developing its word-of-mouth referrals for its business? When it was launched in October 2013, the Tweet-a-Coffee campaign was only accessible to people in the UnitedStates. Later on January 8, 2014 this program extended and launched in Canada.In a release, Richard Burjaw,vice-president of Starbucks Coffee Canada, said, "Tweet-a-coffee is a brand new way for our customers toconnect with friends and followers and share the gift of Starbucks instantly. Whether it's to say #thank you,#congratulations or simply #justbecause we're thrilled to enable the ability for customers to spread somekindness." Tweet-a-coffee was not only a marketing initiative but a great way to connect with customers. Throughthis campaign, Starbucks had once again proved itself as a leader in marketing innovations. Starbucks not onlypioneered a new way for customers to send gifts but also encouraged their loyal coffee drinkers to spread theirlove for Starbucks in a unique way.About five weeks after the American launch, Starbucks' Tweet-a-Coffee program generated about $180,000 ofsales by 27,000 consumers, according to a report by Keyhole, which tracks conversations on socialmedia.Through this program, Starbucks not only increased their top line but also linked 54,000 users Twitter IDswith their mobile phones and Customer IDs. Syncing customer's Twitter account to their Starbucks account gavethe company a much bigger picture of who the customers are and how they spend. Considering the sales figures,this was an excellent example on how to generate respectable ROI with a low investment.Research firm Keyholetracked all the "@tweetacoffee" conversations in Twitter and found that more than 27,000 fans used theprogram. Some 34% of users bought multiple gift cards and 32% of the purchases occurred on the first day.Byencouraging people to connect their Twitter and Starbucks accounts, the firm increased the number of peoplesigning up for their account. As the number of members increased, Starbucks could easily share theirnewsletters, coupons, discounts and free perks coxing them to become a regular Starbucks customer. On theother hand, this program gave a bump to people's conversation as it was quite natural that people receivingthese gifts are likely to talk about the surprise and share their experience on their own Twitter accounts. Theseconversations in turn acted like a free advertising (word-of-mouth) for the brand, increasing their goodwill STARBUCKS COFFEEFounded in 1971, Starbucks Corporation is a Seattle based coffeehouse chain which operates 23,768 cafes in 72countries worldwide. Starbucks was named after the first mate in Herman Melville's book 'Moby-Dick' and thelogo is inspired by the sea - featuring a twin-tailed siren from Greek mythology.The brand offers the finest qualityof coffee in the world which is grown, prepared and brewed by their employees (Baristas) and served to millionsof customers every day. In a short span of time, Starbucks became a hub for coffee fanatics because of theirprompt service, pleasing atmosphere and irresistible cup of freshly brewed coffee.It is quite evident that Starbucks not only understand their products and customers well, but also are wellacquainted with how their customers use technology. Having a great understanding of their customers,Starbucks executed this Twitter initiative in order to maximize their sales and increase brand awareness byleveraging the power of social media.Using social media as a marketing tool, Starbucks bestowed their loyalcustomers with an opportunity to share their favorite Starbucks coffee with their Twitter friends and followers.Many social media campaigns have been executed since the time social media websites became popular. AndStarbucks is not new to social media, they are in fact one of the earliest firm to adopt social media marketing.OnOct 28, 2013 Starbucks U.S gave a new dimension to gifting by launching an innovative Twitter campaign called"Tweet-A-Coffee" that enabled all the coffee lovers to share $5 gift card with their Twitter friends and otherfollowers.Customers could easily share the gift card with their friends by syncing their starbucks and Twitteraccount and tweet "@tweetacoffee to.." including the recipient's Twitter handle. Recipients could then redeemtheir eGift card at the participating stores by showing it directly on their mobile device and the company chargedthe credit card in the sender's Starbucks account.

Question

Starbucks managed to  prove  itself as a leader in marketing innovations by using Twitter campaign. Suggest ways that you can think of that can help Starbucks in developing its  word-of-mouth referrals for its business? When it was launched in October 2013, the Tweet-a-Coffee campaign was only accessible to people in the UnitedStates. Later on January 8, 2014 this program extended and launched in Canada.In a release, Richard Burjaw,vice-president of Starbucks Coffee Canada, said, &#34;Tweet-a-coffee is a brand new way for our customers toconnect with friends and followers and share the gift of Starbucks instantly. Whether it's to say #thank you,#congratulations or simply #justbecause we're thrilled to enable the ability for customers to spread somekindness.&#34; Tweet-a-coffee was not only a marketing initiative but a great way to connect with customers. Throughthis campaign, Starbucks had once again proved itself as a leader in marketing innovations. Starbucks not onlypioneered a new way for customers to send gifts but also encouraged their loyal coffee drinkers to spread theirlove for Starbucks in a unique way.About five weeks after the American launch, Starbucks' Tweet-a-Coffee program generated about $180,000 ofsales by 27,000 consumers, according to a report by Keyhole, which tracks conversations on socialmedia.Through this program, Starbucks not only increased their top line but also linked 54,000 users Twitter IDswith their mobile phones and Customer IDs. Syncing customer's Twitter account to their Starbucks account gavethe company a much bigger picture of who the customers are and how they spend. Considering the sales figures,this was an excellent example on how to generate respectable ROI with a low investment.Research firm Keyholetracked all the &#34;@tweetacoffee&#34; conversations in Twitter and found that more than 27,000 fans used theprogram. Some 34% of users bought multiple gift cards and 32% of the purchases occurred on the first day.Byencouraging people to connect their Twitter and Starbucks accounts, the firm increased the number of peoplesigning up for their account. As the number of members increased, Starbucks could easily share theirnewsletters, coupons, discounts and free perks coxing them to become a regular Starbucks customer. On theother hand, this program gave a bump to people's conversation as it was quite natural that people receivingthese gifts are likely to talk about the surprise and share their experience on their own Twitter accounts. Theseconversations in turn acted like a free advertising (word-of-mouth) for the brand, increasing their goodwill STARBUCKS COFFEEFounded in 1971, Starbucks Corporation is a Seattle based coffeehouse chain which operates 23,768 cafes in 72countries worldwide. Starbucks was named after the first mate in Herman Melville's book 'Moby-Dick' and thelogo is inspired by the sea - featuring a twin-tailed siren from Greek mythology.The brand offers the finest qualityof coffee in the world which is grown, prepared and brewed by their employees (Baristas) and served to millionsof customers every day. In a short span of time, Starbucks became a hub for coffee fanatics because of theirprompt service, pleasing atmosphere and irresistible cup of freshly brewed coffee.It is quite evident that Starbucks not only understand their products and customers well, but also are wellacquainted with how their customers use technology. Having a great understanding of their customers,Starbucks executed this Twitter initiative in order to maximize their sales and increase brand awareness byleveraging the power of social media.Using social media as a marketing tool, Starbucks bestowed their loyalcustomers with an opportunity to share their favorite Starbucks coffee with their Twitter friends and followers.Many social media campaigns have been executed since the time social media websites became popular. AndStarbucks is not new to social media, they are in fact one of the earliest firm to adopt social media marketing.OnOct 28, 2013 Starbucks U.S gave a new dimension to gifting by launching an innovative Twitter campaign called&#34;Tweet-A-Coffee&#34; that enabled all the coffee lovers to share $5 gift card with their Twitter friends and otherfollowers.Customers could easily share the gift card with their friends by syncing their starbucks and Twitteraccount and tweet &#34;@tweetacoffee to..&#34; including the recipient's Twitter handle. Recipients could then redeemtheir eGift card at the participating stores by showing it directly on their mobile device and the company chargedthe credit card in the sender's Starbucks account.

Accepted Answer

Starbucks Corporation is a well-known network of coffee shops that was established in Seattle,…