Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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https://www.youtube.com/watch?v=GXyT-gor0Ck

 

  1. What is the case about?

  2. Comment [explain] on the role the cultural boundaries [country& organization] play in helping or hindering communication.

  3. Comment [explain] on the marketing strategy [contagion/viral].

  4. Would you do anything differently?

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