Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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https://www.youtube.com/watch?v=GXyT-gor0Ck
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What is the case about?
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Comment [explain] on the role the cultural boundaries [country& organization] play in helping or hindering communication.
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Comment [explain] on the marketing strategy [contagion/viral].
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Would you do anything differently?
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