Please answer this Simple question Which of the following was NOT a part of the changes directly brought about by the Industrial Revolution during the rise of advertising?O A. The move from self-sufficiency to marketplace dependenceOB. The transportation revolution, especially the development of the railroadO C. The use of advertising to stimulate demand and attract capitalO D. The rapid growth in the size of cities and population

* Option Selection - The rapid growth in the size of cities and population . * Explanation - The…

Answered: Which of the following was NOT a part…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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1. Explain the effects Advertisement has on; a. Businesses b. Manufacturers c. Consumers.
Before the Industrial Revolution a sales force was not required for the following reasons: a.People were not considered as a subject at that time B.People don't want to sell anything C.Small-scale enterprises dominate the economic landscape Dr..Marketing was not considered as a topic at that time
2. They are people who are both willing and capable of buying a particular product or service in a particular market. A.Potential Market B. Available Market C. Target Market D.Penetrated Market
To augment your promotion strategy from Chapter 14: 1 Use Figure 15–2 to select the advertising media you will include in your plan by analyzing how combinations of media (e.g., television and Inter- net advertising, radio and Yellow Pages advertis- ing) can complement each other. 2 Select your consumer-oriented sales promotion activities. 3 Specify which trade-oriented sales promotions and public relations tools you will use.
Which of these is NOT one of the advantages that online ads have over other formats? Marketers can track how many visitors click on an ad. Marketers can track how long visitors spend on an ad. Marketers can track what visitors do on an ad. Marketers can track how long visitors where visitors go after seeing an ad. Marketers can track whether visitors approve of the sites on which an ad is placed.
There are different types of advertisings used by the advertisers. One of such type is Mural advertising. Select the example of Mural advertising from the following list. A.Journals B.Circulars C.Newspapers D.Electric Display
Indicate the type of sales promotion that a producer might use in each of the following situations and briefly explain your reasons: a. A firm has developed an improved razor blade and obtained distribution, but customers are not motivated to buy it. b. A competitor is about to do a test market for a new brand and wants to track sales in test market areas to fine-tune its marketing mix. c. A big grocery chain won’t stock a firm’s new popcornbased snack product because it doesn’t think there will be much consumer demand.
If product divisions within a company found themselves competing against each other for the same customers, this would reflect ____> A) a natural consequence of evolving technology B) a failure to establish effective SBU boundaries within the corporation C) a misalignment of advertising strategies D) a healthy means to boost performance from both divisions E) a clear sign that one division or the other should be sold off
Which of the following statements holds true for the concept of viral marketing? It refers to the act of sourcing tasks traditionally performed by specific O 1) individuals to an undefined large group of people or community (crowd) through an open call. It refers to advertising directly about the exchange of money for a good or 2) service. O 3) It refers to the consumer disposition towards a specific good or service. 4 It refers to the exploitation of consumers to do a company's promotional work. 5) It refers to commercials and advertisements presenting facts to influence consumers.
The marketer has to consider where and how to offer products and services for sale in which tool of marketing among following a. Promotion b. Price c. Product d. Place
32 In times of prosperity, marketers usually respond by A. expanding distribution to raise market share. B. lowering prices. C. reducing promotional effort - it's not so important during prosperity. D. eliminating marginal products from the product line. E. contracting product lines.
Find 3 different brands that would use 3 different types of media scheduling: Continuous, Flighting and Pulsing. A. Why would these different brands employ different types of scheduling? Isn't it better to have continuous advertising to keep customer interest alive? Discuss. В. Choose one of these brands. If you were the marketing manager of this brand, which major media types would you use? Why?

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