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- Is the following statement correct? Ansoff's product-market-matrix has three categories: product development, market development, market penetration. In the following, the model is applied with the car manufacturer BMW. Product development for BMW means creating new products in new markets (eg new BMW car models sold in Africa). Market development implies expanding into new markets with existing products (eg BMW expands to Africa). Market penetration increases revenue in present markets with existing products (eg promotion of an established BMW car model). Please choose an answer: True Not correctThe case focuses on U.S. markets. How are European markets affected by holiday shopping?With the use of proper examples, clearly define, and explain, the following concepts:a) The Four Circles Modelb) AISc) The economic importance of maritime traded) Mega port Initiativee) Standoff attacksf) Security Level 1, 2 and 3g) International Ship Security Certificateh) Maritime Security Threats
- Environmental analysis is a strategic tool. It is a process to identify all the external and internal elements, which can affect the organization’s performance. The analysis entails assessing the level of threat or opportunity the factors as the forces in formulating a strategic decision. These evaluations are later translated into the decision-making process. Discuss the importance of the environmental analysis in the context of strategic business decision process.Make use of the VRIO framework and determine if Pfizer can develop any sustainable competitive advantages.Sustainable development has been described by the United Nations as:Select one:a. The use of organisations’ products and brand identity to create social value, quality, and consumer loyalty.b. A strategy involving stakeholder assessment to create meaningful long-term relationships with customers, while maintaining, supporting, and enhancing the natural environment.c. Socially responsible activities such as sustainable business practices that create competitive advantages.d. Meeting the needs of the present without compromising the ability of future generations to meet their own needs.
- Discuss the Situation Analysis (6 Cs) for the Ebay company.Identify the correct option in each of the following statements below. Write down only the correct answer. 1) The (micro-environment / market environment) refers to the forces outside the business, such as consumers, competitors and suppliers. This environment can be influenced or partially controlled by management. 2) A (marketing mix/ marketing objective) can be defined as something the organisation wants to achieve over a set period of time.3) (Reseller / Consumer) markets refer to individuals and households who buy goods and services for personal consumption. 4) The interest rate in a country, which is an example of the (political / economic) environment, has a direct influence on consumer prices and spending. 5) (Strategic Marketing / Environmental scanning) is the careful gathering, processing, analysing and interpreting of an organisation’s internal and external environments to reveal tactical or strategic opportunities, threats, strengths and weaknesses and to determine how…A) Whats the marketing plan using the marketing mix 4ps to enhance apple growth and market share?? B) the market plan will be medium term from 2020 to 2023
- The Ansoff matrix is one of several different market penetration approaches that are used by marketers for over 40 years to determine strategic priorities. Use the Ansoff matrix and apply the different strategies for product growth and product development to Zara and their new sustainable clothing range that they want to launch .in your answer include a visual presentation of the diagramA firm that is marketing multimillion-dollar waste-water treatment systems to cities has been unable tosell a new type of system. This setback has occurredeven though the firm’s systems are cheaper thancompetitive systems and meet U.S. EnvironmentalProtection Agency (EPA) specifications. To date, the firm’s marketing efforts have been directed tocity purchasing departments and the various stateEPAs to get on approved bidders’ lists. Talks withcity-employed personnel have indicated that thenew system is very different from current systemsand therefore city sanitary and sewer departmentengineers, directors of these two departments, andcity council members are unfamiliar with the work-ings of the system. Consulting engineers, hired bycities to work on the engineering and design fea-tures of these systems and paid on a percentage ofsystem cost, are also reluctant to favor the new sys-tem. (a) What roles do the various individuals playin the purchase process for a wastewater…SWOT analysis focuses on the internal (resources andcapabilities) and external environmental characteristics of a company. However, SWOT analysis does not provide advice as Ito how the environmental problems of this company are addressed without scientific instruments or model for the analysis of the climate. Describe the instruments or models that are typically used to analyse the powers and internal properties and capacities of industry.