liquid fuel in South Africa for many years. Intervention on has been intimately bound up with the structure of viced many years ago. The number of service stations sector, there are elements of the value chain that ha es, wholesaling, and retail outlets. This mixture of cha erent parts of the value chain and which elements wa .edu/sites/default/files/Publications/Working-paper/

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Case Study: Petrol price regulation in South Africa
In South Africa, government has intervened in and/or regulated markets involved in the manufacture, distribution, and retailing of liquid fuels in various ways since the 1930s without providing formal reasons for doing so. By 1998, the White
Paper on Energy Policy referred to 'a labyrinthine set of regulatory controls' (RSA 1998: 5). While the instruments used have changed over time, the evidence suggests that the primary reason for market interventions has been to support
investors in various parts of the value chain. This has been achieved by limiting competition. To a lesser extent, there has been a wish to protect motorists from excessive pricing. In addition, over time social policy objectives have become
entangled in petrol price regulation. These relate to the promotion of small businesses and job creation. More recently, Black economic empowerment has been added to the list. This mixture of reasons has made it difficult for government to
implement its policy of deregulation.
Petrol was the most important liquid fuel in South Africa for many years. Interventions in the petrol market have had knock-on implications for the prices of diesel, illuminating paraffin, and liquefied petroleum gas (LPG) and their control or
regulation.
Petrol price control or regulation has been intimately bound up with the structure of the industry and in particular the proliferation of retail outlets, or what are colloquially known as 'service stations' despite the fact that they ceased to be places
where motor vehicles were serviced many years ago. The number of service stations and their size have implications for employment in the sector, a sensitive topic in South Africa due the enduring high levels of unemployment. In the South
African downstream petroleum sector, there are elements of the value chain that have natural monopoly characteristics, such as import terminals and pipelines that warrant economic regulation, while there are others that do not, such as
refineries, some storage facilities, wholesaling, and retail outlets. This mixture of characteristics contributes to the often robust debate about price deregulation in South Africa. The implications for any reform include at least the need to educate
key stakeholders about the different parts of the value chain and which elements warrant regulation and which do not
Source https://www.wider.unu.edu/sites/default/files/Publications/Working-paper/PDF/wp2020-140.pdf
Accessed 26/06/2021
Questions
1. With reference to text above, make an argument on the positive and negatives of price controls. In your argument, indicate what the price controls intends to achieve.
2. Do price ceilings and floors change demand or supply? Explain
Transcribed Image Text:Case Study: Petrol price regulation in South Africa In South Africa, government has intervened in and/or regulated markets involved in the manufacture, distribution, and retailing of liquid fuels in various ways since the 1930s without providing formal reasons for doing so. By 1998, the White Paper on Energy Policy referred to 'a labyrinthine set of regulatory controls' (RSA 1998: 5). While the instruments used have changed over time, the evidence suggests that the primary reason for market interventions has been to support investors in various parts of the value chain. This has been achieved by limiting competition. To a lesser extent, there has been a wish to protect motorists from excessive pricing. In addition, over time social policy objectives have become entangled in petrol price regulation. These relate to the promotion of small businesses and job creation. More recently, Black economic empowerment has been added to the list. This mixture of reasons has made it difficult for government to implement its policy of deregulation. Petrol was the most important liquid fuel in South Africa for many years. Interventions in the petrol market have had knock-on implications for the prices of diesel, illuminating paraffin, and liquefied petroleum gas (LPG) and their control or regulation. Petrol price control or regulation has been intimately bound up with the structure of the industry and in particular the proliferation of retail outlets, or what are colloquially known as 'service stations' despite the fact that they ceased to be places where motor vehicles were serviced many years ago. The number of service stations and their size have implications for employment in the sector, a sensitive topic in South Africa due the enduring high levels of unemployment. In the South African downstream petroleum sector, there are elements of the value chain that have natural monopoly characteristics, such as import terminals and pipelines that warrant economic regulation, while there are others that do not, such as refineries, some storage facilities, wholesaling, and retail outlets. This mixture of characteristics contributes to the often robust debate about price deregulation in South Africa. The implications for any reform include at least the need to educate key stakeholders about the different parts of the value chain and which elements warrant regulation and which do not Source https://www.wider.unu.edu/sites/default/files/Publications/Working-paper/PDF/wp2020-140.pdf Accessed 26/06/2021 Questions 1. With reference to text above, make an argument on the positive and negatives of price controls. In your argument, indicate what the price controls intends to achieve. 2. Do price ceilings and floors change demand or supply? Explain
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