rticle 1: South Africa Liquor Industry Report 2021: Focusing on Manufacturing, Wholesale and Retail Since the onset of the pandemic in March 2020, South Africa's liquor industry has been subjected to four liquor bans and several periods in which liquor trading was restricted by the government. It is estimated that the bans and trading restrictions cost the industry over R45bn from March 2020 to July 2021. Total local liquor consumption (including Botswana, Lesotho, Namibia and Eswatini) decreased by 18% in 2020. The pandemic has also accelerated growth in no-alcohol and low-alcohol beverages and led to an increase in eCommerce sales. Article 2: Booze bans shut down SA’s first black woman brewer. Now her beer is being made in Europe. When liquor bans forced Apiwe Nxusani-Mawela’s brewery to close, she knew it was not the end for her. Now her beer is being brewed in Europe and distributed in the UK. Coronavirus-related liquor bans cumulatively lasted over five months. That crippled many microbreweries, including Nxusani-Mawela’s, which made Tolokazi, a sorghum pilsner. In July last year, she couldn't repay the loan she had taken to build her brewing facility and shut down operations. Not long after Nxusani-Mawela, South Africa's first black female microbrewer received a LinkedIn invitation from the chief marketing officer of subscription service Beer52, headquartered in Edinburgh. “Initially, when we first started talking, we looked at the costings; it was going to be very expensive to produce this side. So then, they [Beer52] approached a brewery in Croatia, and I got in contact with their brewmaster,” she said. Q.1.2 Explain the product/process matrix and apply it to Tolokazi

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
icon
Related questions
Question

Article 1: South Africa Liquor Industry Report 2021: Focusing on Manufacturing, Wholesale and
Retail
Since the onset of the pandemic in March 2020, South Africa's liquor industry has been subjected
to four liquor bans and several periods in which liquor trading was restricted by the government.
It is estimated that the bans and trading restrictions cost the industry over R45bn from March
2020 to July 2021.
Total local liquor consumption (including Botswana, Lesotho, Namibia and Eswatini) decreased by
18% in 2020. The pandemic has also accelerated growth in no-alcohol and low-alcohol beverages
and led to an increase in eCommerce sales.

Article 2: Booze bans shut down SA’s first black woman brewer. Now her beer is being made in
Europe.
When liquor bans forced Apiwe Nxusani-Mawela’s brewery to close, she knew it was not the end
for her. Now her beer is being brewed in Europe and distributed in the UK.
Coronavirus-related liquor bans cumulatively lasted over five months. That crippled many
microbreweries, including Nxusani-Mawela’s, which made Tolokazi, a sorghum pilsner. In July last
year, she couldn't repay the loan she had taken to build her brewing facility and shut down
operations.
Not long after Nxusani-Mawela, South Africa's first black female microbrewer received a LinkedIn
invitation from the chief marketing officer of subscription service Beer52, headquartered in
Edinburgh.
“Initially, when we first started talking, we looked at the costings; it was going to be very
expensive to produce this side. So then, they [Beer52] approached a brewery in Croatia, and I got
in contact with their brewmaster,” she said.

Q.1.2 Explain the product/process matrix and apply it to Tolokazi

 

Expert Solution
steps

Step by step

Solved in 3 steps with 1 images

Blurred answer
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
Principles Of Marketing
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:
9781337407595
Author:
Lamb
Publisher:
Cengage
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning