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- What impact is created by a weak product’s unfavorable image?What suggestions do you have for marketers on how to avoid “over marketing” their product brand names to the point that they negatively impact consumer perceptions? Support your response with some examples, both positive and negative.Is it deceptive to withhold important negative information about one's brand? Does marketer have a duty to provide such potentially damaging information?
- Do potential customers differ in their loyalty to existing products or brands?Does the stand or belief of a company affect product sales? or do customers only care about pricing, brands, features, etc.Explain what physical factors, social situations, time factors, and/or moods have affected your personal buying behavior for different products.
- What is a survey of buyer intentions?Products are classified as tangible, intangible, and product quality micromarketing brands packaging psychographic segmented marketing mix seller's view consistency LabelingWhat is a consumer product? Describe the characteristics of each type of consumer product and give examples of each.