Haval's new Funky Cat, or Ora, is on its way to South Africa, promising to be the cheapest new electric vehicle. A expensive price is seldom associated with corresponding high quality. Assess the wisdom of deploying a low pricing market-entry strategy instead of a high price market-entry strategy.
Customary Pricing
There are various types of pricing strategies followed in the market. They are psychological pricing, odd pricing, free onboard pricing, customary pricing, prestige pricing, dual pricing, ruling pricing, negotiated pricing, mark up pricing, etc. each one can be explained as follows:
Multiple Unit Pricing
“Multiple-unit pricing is a practice where a company offers consumers a lower than unit price if a specified number of units are purchased.”
Haval's new Funky Cat, or Ora, is on its way to South Africa, promising to be the cheapest new electric vehicle. A expensive price is seldom associated with corresponding high quality. Assess the wisdom of deploying a low pricing market-entry strategy instead of a high price market-entry strategy.
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