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- What are the 6 steps of the marketing research process? What are the problems of doing marketing research internationally?What is ethnographic research and how is it conductedonline?You have been living in Melbourne for several years now and you feel that there may be an opportunity to import a range of products from your home country, that could be marketed into regional Victoria. You have met already with your local bank manager who demanded that you submit a business plan. As part of the latter plan you need to investigate whether the business opportunity is feasible, hence you decide to carry out some research. Question 1: Explain which of the following research methods (causal, descriptive or exploratory research) you decide to use and justify your decision Question 2: Decide which particular research instrument (i.e. interview, survey, observation) you will use and why. Question 3: Design a questionnaire of 10 questions in at least two sections EXCLUDING any demographic questions such as gender, age, etc.
- Prepare a marketing research brief for an organisation who wants to establish a new branch at different country.What are the similarities and differences when conducting research in another country versus the domestic market? What research strategies might a company use to address the differences in various markets?Define marketing analytics, and characterize its usein contemporary marketing.