In the context of levels of products, the ___ product promises the target audience a benefit they will receive if they perform the behavior.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
icon
Related questions
Question

16. In the context of levels of products, the ___ product promises the target audience a benefit they will receive if they perform the behavior.

17. It refers to the WHERE and when your MESSAGES will appear.

18. What you WANT TO COMMUNICATE, inspired by what you want your target audience to do, know and believe.

19. Something you want your target audience to KNOW.

MATCHING TYPE/MULTIPLE CHOICE: Read carefully each of the statements and
then match each statement from these given choices. Select only the letter of choice*. If
answer is not given answer XX.
*Example: If answer is Evaluation write only letter M
A. ACTION
B. ACTUAL PRODUCT
C. AUGMENTED PRODUCT
D. BARRIER-FOCUSED
POSITIONING
E. BENEFITS-FOCUSED POSITIONING
F. BRANDING
G. CAUTIOUS
H. COMMUNICATION CHANNELS
I. CONTEMPLATION
J. CORE
K. DEMOGRAPHIC SEGMENTATION
L. DIFFUSION OF INNOVATION
M. EVALUATION
N. EXCHANGE THEORY
O. GEOGRAPHIC SEGMENTATION
P. HARD-LIVING HEDONISTS
Q. INNOVATOR SEGMENT
R. KNOWLEDGE OBJECTIVES
S. MESSAGES
T. MONETARY COST
U. MONITORING
V. NON MONETARY BENEFITS
W. NONMONETARY COST
X. PARTNERSHIP
Y. PASSIVE HEALTHY
Z. PHYSICAL FANTASTICS
AA. PLACE
BB. PUBLIC
Transcribed Image Text:MATCHING TYPE/MULTIPLE CHOICE: Read carefully each of the statements and then match each statement from these given choices. Select only the letter of choice*. If answer is not given answer XX. *Example: If answer is Evaluation write only letter M A. ACTION B. ACTUAL PRODUCT C. AUGMENTED PRODUCT D. BARRIER-FOCUSED POSITIONING E. BENEFITS-FOCUSED POSITIONING F. BRANDING G. CAUTIOUS H. COMMUNICATION CHANNELS I. CONTEMPLATION J. CORE K. DEMOGRAPHIC SEGMENTATION L. DIFFUSION OF INNOVATION M. EVALUATION N. EXCHANGE THEORY O. GEOGRAPHIC SEGMENTATION P. HARD-LIVING HEDONISTS Q. INNOVATOR SEGMENT R. KNOWLEDGE OBJECTIVES S. MESSAGES T. MONETARY COST U. MONITORING V. NON MONETARY BENEFITS W. NONMONETARY COST X. PARTNERSHIP Y. PASSIVE HEALTHY Z. PHYSICAL FANTASTICS AA. PLACE BB. PUBLIC
Expert Solution
steps

Step by step

Solved in 2 steps

Blurred answer
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
Principles Of Marketing
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:
9781337407595
Author:
Lamb
Publisher:
Cengage
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning