Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
16. In the context of levels of products, the ___ product promises the target audience a benefit they will receive if they perform the behavior.
17. It refers to the WHERE and when your MESSAGES will appear.
18. What you WANT TO COMMUNICATE, inspired by what you want your target audience to do, know and believe.
19. Something you want your target audience to KNOW.
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