16. In the context of levels of products, the ___ product promises the target audience a benefit they will receive if they perform the behavior.17. It refers to the WHERE and when your MESSAGES will appear.18. What you WANT TO COMMUNICATE, inspired by what you want your target audience to do, know and believe.19. Something you want your target audience to KNOW. MATCHING TYPE/MULTIPLE CHOICE: Read carefully each of the statements andthen match each statement from these given choices. Select only the letter of choice*. Ifanswer is not given answer XX.*Example: If answer is Evaluation write only letter MA. ACTIONB. ACTUAL PRODUCTC. AUGMENTED PRODUCTD. BARRIER-FOCUSEDPOSITIONINGE. BENEFITS-FOCUSED POSITIONINGF. BRANDINGG. CAUTIOUSH. COMMUNICATION CHANNELSI. CONTEMPLATIONJ. COREK. DEMOGRAPHIC SEGMENTATIONL. DIFFUSION OF INNOVATIONM. EVALUATIONN. EXCHANGE THEORYO. GEOGRAPHIC SEGMENTATIONP. HARD-LIVING HEDONISTSQ. INNOVATOR SEGMENTR. KNOWLEDGE OBJECTIVESS. MESSAGEST. MONETARY COSTU. MONITORINGV. NON MONETARY BENEFITSW. NONMONETARY COSTX. PARTNERSHIPY. PASSIVE HEALTHYZ. PHYSICAL FANTASTICSAA. PLACEBB. PUBLIC

Disclaimer: Since you have asked multiple question, so we will solve the first question for you. If…

Answered: In the context of levels of products,…

In the context of levels of products, the ___ product promises the target audience a benefit they will receive if they perform the behavior.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

See similar textbooks

Related questions

Q: IST STATEMENT: The right set circumstances theory can be summarized as "everything was right for…

A: "Since you have asked multiple questions, we will solve the first question for you. If you want any…

Q: Advertisers attempts to capture the viewer’s or listener’s attention is at times offset by the…

A: Advertising is a critical element of marketing that helps businesses communicate their messages and…

Q: the number of persuasive messages has increased drastically within the last decade? 1. True 2.…

A: A compelling message is the main idea that engages, educates, persuades, or motivates. Discussions…

Q: When designing in-store signage, retailers often develop yellow signsand shelf tags with bold…

A: A communication process refers to a series of actions or steps taken in order to communicate…

Q: PROCESS

A: TRUE An idea can be converted into reality when the plan is appropriate form of the business. Many…

Q: Which of these is likely to be an effect of advertising? a. Shifts out the demand curve. b.…

A: The demand for a product or service is determined not only by what the customer wants or needs, but…

Q: Ajax recommended execs approve a fairly substantial budget to create a video showing factory risk…

A: Integrated marketing can be stated as the blueprint or strategy for distributing or delivering…

Q: Which of the following reflects the concept of "Content Marketing"? O A. Creating a unique…

A: Content Marketing is a form of marketing focused on creating, publishing and distributing content…

Q: Of the following, which is not the most inappropriate attention-gaining opening for a sales message…

A: The sales message should be very specific for the customers and should not include any unnecessary…

Q: Which of the following makes word-of-mouth communication particularly important in service…

A: Word-of-mouth publicity holds importance in those objects such as service as the product cannot be…

Q: If the end goal is to sell a product, doing so effectively with an article, white paper, or e-book…

A: For selling a product different forms of advertising is used to persuade the target segment into…

Q: Which of the following statements is correct regarding the use of testimonials as part of one's…

A: Whenever a company promotes itself and in that advertisements testimonials are a part of the…

Q: company's decision to use an inferior product in their sales promotions during a sporting event can…

A: Option D ( Lack of due diligence)

Q: If your marketing email has a low open rate, which email element is MOST likely to be at fault? OA.…

A: E-mail marketing is a type of marketing in which marketers communicate their marketing message or…

Q: Which of the following is a key aspect of a communication action plan? I. careful consideration of…

A: A communication plan in project management describes how you will inform key stakeholders about the…

Q: One of the goals in Communicating Bad News? Select one: a. Limit the scope b. Define the…

A: one of the goal in communicating bad news is :

Q: The 55-year old baby boomers share common needs in music and performers. When a music company…

A: Since you have asked multiple questions, we will solve the first question for you. If you want any…

Q: These are individuals who work inside an organization, selling and promoting the company's products…

A: "Since you have asked multiple questions, we will solve the first question for you. If you want any…

Q: An advantage to using direct marketing to communicate product information is that the business can…

A: Direct marketing is an effective tactic used by companies to share product information with their…

Q: Which one of the following is an offline and passive communication tool? a. Advertising b. Mobile…

A: Advertisements can be defined as a paid form of promoting a product with an objective of increasing…

Q: which of the following about positioning is false? a. when product benefits are difficult to…

A: Positioning is a critical marketing strategy that involves creating a distinct and favorable…

Q: What will the customer do to assess evaluation stage in the adoption process?. a. The consumer seeks…

A: During the evaluation stage, people consider whether the item will fulfill certain basic rules for…

Q: Which of the following options is a good technique to handle customers complain? a. Try to sell the…

A: To make customer satisfied you have to give the customer the best option available that is agree by…

Q: L'Oréal is adopting the Recency Theory which suggests that: Clutter, 3 exposures is enough. Requires…

A: Based on the L'Oreal adopting Recency theory Option B is correct B) Requires continuous…

Q: One of the major ethical concerns about advertising and marketing is Select one: a. that it not…

A: The question addresses a fundamental ethical consideration within the realm of advertising and…

Q: Copy or describe an advertisement that is clearlybased on a situational appeal. Indicatea. Which…

A: Situational influences are temporary conditions that impact how consumers behave. The situational…

Q: Which one of the following options is a good technique to manage angry customers? a. Give the…

A: Customer grievance is the mechanism where customers complain their grievances when they are not…

Q: Which of the following is a benefit of inbound marketing? Builds trust and thought-leadership in the…

A: Correct option Builds trust and thought-leadership in the brand.Inbound marketing is a strategy that…

Q: Select the best response to the following question. Why should you use a direct organizational plan…

A: Option C is correct, The reason is that a direct organizational plan puts the primary data first and…

Q: A job advertisement that generates a thousand responses is always better than one that gets twenty…

A: It is important for the company, the citizens, and the nation to receive many reactions to a work…

Q: Which of the following is a tool of communication that allows product and service advertisement…

A: A tool of communication that allows product and service advertisement facility also:

Q: An innovator is more likely to rely on information from an impersonal source (such as an article in…

A: AN INNOVATOR IS AN INDIVIDUAL WHO INTRODUCES NEW IDEAS , METHODS , PRODUCTS , OR PROCESSES , OFTEN…

Q: Which one of the following is a good technique to manage angry customers? O a. Indicate there is…

A: There might various reasons for a customer to become angry. The product or service provided will not…

Q: Which of the following is NOT true about an effective listening system? Select one: a. Listening…

A: Modern marketing tactics need effective listening systems to be successful, especially when it comes…

Q: When a buyer is aware of new product, but does not have information about it. This is known as a.…

A: Introduction: The term Marketing refers to the societal process in which the buyer and the seller…

Q: Which of the following is part of the selling process? O a. All of the above O b. Follow-up O c.…

A: Sales are the crucial part of every business to generate revenue. A salesperson follows a systematic…

Q: r] User-generated content sa formal term for viral marketing. s the content posted by only one user…

A: User generated content are increasingly becoming popular in the recent times. The details are…

Q: Effective frequency Refers to the number of times a target audience must be exposed to a message to…

A: Effective frequency is an important component of marketing. It helps in reaching out to potential…

Question

16. In the context of levels of products, the ___ product promises the target audience a benefit they will receive if they perform the behavior.

17. It refers to the WHERE and when your MESSAGES will appear.

18. What you WANT TO COMMUNICATE, inspired by what you want your target audience to do, know and believe.

19. Something you want your target audience to KNOW.

MATCHING TYPE/MULTIPLE CHOICE: Read carefully each of the statements and
then match each statement from these given choices. Select only the letter of choice*. If
answer is not given answer XX.
*Example: If answer is Evaluation write only letter M
A. ACTION
B. ACTUAL PRODUCT
C. AUGMENTED PRODUCT
D. BARRIER-FOCUSED
POSITIONING
E. BENEFITS-FOCUSED POSITIONING
F. BRANDING
G. CAUTIOUS
H. COMMUNICATION CHANNELS
I. CONTEMPLATION
J. CORE
K. DEMOGRAPHIC SEGMENTATION
L. DIFFUSION OF INNOVATION
M. EVALUATION
N. EXCHANGE THEORY
O. GEOGRAPHIC SEGMENTATION
P. HARD-LIVING HEDONISTS
Q. INNOVATOR SEGMENT
R. KNOWLEDGE OBJECTIVES
S. MESSAGES
T. MONETARY COST
U. MONITORING
V. NON MONETARY BENEFITS
W. NONMONETARY COST
X. PARTNERSHIP
Y. PASSIVE HEALTHY
Z. PHYSICAL FANTASTICS
AA. PLACE
BB. PUBLIC

Expert Solution

This question has been solved!

Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.

SEE SOLUTION Check out a sample Q&A here

Step 1

VIEW

Step 2

VIEW

Step by step

Solved in 2 steps

SEE SOLUTION Check out a sample Q&A here

Similar questions

A successful message starts with a clear purpose that connects the sender’s needs with the audience’s needs. Select one: True False
a. What is the message of the ad? b.How is the message underscored? What semiotics are used? (Text? Color? Images? Others?) c .Is there any individual or group that may be offended by the ad? d. Is there another way of presenting or delivering the message? e. Do you think the ad is ethical?
50- Which one of the following is not included in the development of the sales strategy of a company? a. Control b. Implementation c. Planning d. Objection handling
__________ is used by companies which focus on taking the focus of customers to its existing products. Select one: a. Informative advertising b. Persuasive advertising c. Compulsive advertising d. Reminder advertising
Content marketing is primarily. Owned Earned Paid Both owned and earned media.
19- Identify the statement said by the prospect that represents the objection results from negative feelings? a. I think I can get a better discount from other salespeople b. I don’t have to make a decision today c. I have heard that your firm has a poor delivery service d. I have done Business with Toyota Motors for many years
Effective reach refers to the: * percentage of the audience that has seen the ad a minimum of three times degree of selective attention given by the target audience relative to the objective percentage of the audience that must be exposed to an ad to achieve an objective number of times a target audience must be exposed to an ad for it to be effective
A successful message starts with a clear purpose that connects the sender's needs with the audience's needs. Select one: O True False
How Videos Can Help Businesses Increase More Sales? the word limit is 1000
Which selling technique reflects the salesperson having more control over the amount of the conversation between buyer and seller more than with any other sales presentation method. 0 0 0 0 0 O a Ob C d professional memorized need-satisfaction barrier e problem-solving
Which of the following advertisements involves unethical communication? O a. A health drink claims to increase bone strength in children O b. A shampoo advertisement claims that their product will remove dandruff from hair forever O c. An ice cream advertisement claiming to be made of fresh fruits and cow milk d. A hand sanitizer advertisement claims to kill about 99 percent harmful germs
Marketers do not breach customer privacy by O a. Selling their data bases to unscrupulous third parties O b. Sending unwanted and undesired calls/ messages Oc. Ensuring the OPT IN is ticked while agreeing to terms and conditions Od. Seeking customer permission before sending advertising messages