A successful message starts with a clear purpose that connects the sender’s needs with the audience’s needs.   Select one: True False

If a company is using humor as the tone in their promotional campaign, which of the following would you remind them of: to ensure that the humor is relevant to their product that scientific evidence works better than humor in advertising that humor only works on very specific demographics/segments that humor rarely fits with a brand's image none of the above O O O O

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Informative advertisements speak to the audience in a straightforward manner. Agencies prepare them extensively for radio commercials, where only verbal communication takes place. * O True O False