What is the message of the ad? b.How is the message underscored? What semiotics are used? (Text? Color? Images? Others?) c .Is there any individual or group that may be offended by the ad? d. Is there another way of presenting or delivering the message? e. Do you think the ad is ethical?

Which of the following is NOT one of the FTC's norms for the ethical use of consumer information? O a. Access O b. Consent O c. Notice O d. Retract

One of the major advantages of publicity is that it: a) gives marketers the maximum possible control over the message. b) has greater power as compared to other mediums to stimulate an immediate desire to buy the product. C targets the intended audience more accurately than other promotional tools C) is often viewed bv consumers as more credible than advertising.

In her Intro to Advertising Strategies seminar, Rebecca, has been asked to analyze a beer ad from the 1970s that ran in print media and on billboards throughout the United States. A primary goal of his task is to identify the interrelated parts of the ad and explain why they have meaning relative to each other and to the whole. Which type of analysis is she undertaking as she focuses on this specific artifact?     Rhetorical analysis Rhetorical analysis Literary analysis Literary analysis Critical analysis Critical analysis Process analysis