Which of the following statements is correct regarding the use of testimonials as part of one's advertising campaign? a. Such ads are strictly prohibited. b. Tests are only required if the ad claims the product will provide a savings to consumers. c. Using a well-known personality will attract elose serutiny by regulatory authorities. d. Such ads are regarded as "puffery" and do not attract scrutiny of regulatory authorities. aet

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter17: Advertising And Public Relations
Section17.2: The Rise Of Native Advertising
Problem 1C
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Which of the following statements is correct regarding the use of testimonials as part of one's advertising campaign?
a. Such ads are strictly prohibited.
b. Tests are only required if the ad claims the product will provide a savings to consumers.
c. Using a well-known personality will attract close serutiny by regulatory authorities.
d. Such ads are regarded as "puffery" and do not attract scrutiny of regulatory authorities,
The process of discovery includes the examination of documents, oral testimony, and expert reports.
Select one:
True
False
The Competition Bureau is particularly concerned about differentials between prices posted on store shelves and those
stored in automatic price-scanning systems, as infractions result in the criminal offence of double ticketing.
Select one
True
False
Transcribed Image Text:Which of the following statements is correct regarding the use of testimonials as part of one's advertising campaign? a. Such ads are strictly prohibited. b. Tests are only required if the ad claims the product will provide a savings to consumers. c. Using a well-known personality will attract close serutiny by regulatory authorities. d. Such ads are regarded as "puffery" and do not attract scrutiny of regulatory authorities, The process of discovery includes the examination of documents, oral testimony, and expert reports. Select one: True False The Competition Bureau is particularly concerned about differentials between prices posted on store shelves and those stored in automatic price-scanning systems, as infractions result in the criminal offence of double ticketing. Select one True False
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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing