Which of the following statements is correct regarding the use of testimonials as part of one's advertising campaign? a. Such ads are strictly prohibited. b. Tests are only required if the ad claims the product will provide a savings to consumers. c. Using a well-known personality will attract elose serutiny by regulatory authorities. d. Such ads are regarded as "puffery" and do not attract scrutiny of regulatory authorities. aet
Which of the following statements is correct regarding the use of testimonials as part of one's advertising campaign? a. Such ads are strictly prohibited. b. Tests are only required if the ad claims the product will provide a savings to consumers. c. Using a well-known personality will attract elose serutiny by regulatory authorities. d. Such ads are regarded as "puffery" and do not attract scrutiny of regulatory authorities. aet
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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